Meta Advertising
for Tradesmen
Design an audience - generate leads.
Rated 5 Stars
Show off the quality of your work, with the ability to target both areas and demographics with your adverts.
🎯 Local Visibility – Appear to local customers looking for your services.
📞 Consistent Leads - Work out your cost-per-lead, and pay for the work you want.
📈 Cost Effective - As your ads become more effective, the cost-per-lead decreases.
Reviews for Slingshot Marketing
Great service from these guys. All very friendly and can approach and discuss everything easily with them.
Aidan McHugh
Carpentry
Can't praise the guys at Slingshot enough. They've really helped with my online presence, leading to more customers.
Paul Tabb
Landscaping
Fantastic company, everything is done in a prompt professional and friendly way, would highly recommend.
Mike Noden
Building Maintenance
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
Masonry & Landscaping
Why Meta Advertising works for Tradesmen
Tradesmen use Meta Ads to gain instant visibility and attract high-intent customers. Unlike Google Ads, which primarily targets users searching for specific terms, Meta Ads allow businesses to reach potential customers before they even start searching—by targeting based on interests, behaviours, and past engagement.
Unlike organic Social Media Management, which can take months to build momentum, Meta Ads deliver immediate reach. With advanced audience targeting and real-time analytics, businesses can put their products and services in front of the right people at the right time.
Did you know? While organic social media posts typically reach only 5-10% of a page’s followers, Meta Ads can reach thousands of potential customers daily, driving more engagement, leads, and sales.
Benefits of Meta Advertising for Tradesmen
Increased Leads
Drive more visits, messages, and sales with highly targeted placements.
Precision Targeting
Focus ads on key interests, locations, and demographics, not just search intent.
Transparent Insights
Monitor the success of your ads, allowing for continual optimisation and improvement.
24/7 Outreach
Ads run in the background, without requiring any input from your end.
Focus Traffic
Build ads around your funnel, delivering messages, emails, website clicks or forms.
Scalable
Adjust budgets, pause ads, or expand campaigns effortlessly based on performance.
Remarketing
Re-engage users who have interacted with you already, keeping your brand top of mind.
Measurable ROI
Predictable ROI will help you determine how you want to spend your budget.
📢 Case Study: How we added £17k per month to PJ Home Improvements
The Challenge
PJ Home Improvements, a local home improvement company in Sandbach, Cheshire, wanted to specialise in media walls and offer them nationwide, but didn't know the best way to reach nationwide customers.
Our Meta Advertising Solution
✔ Updated Facebook page with up-to-date info and professional branding.
✔ Worked with Jon to push customers to leave a review on Facebook.
✔ Designed a seamless customer funnel for enquiry, deposit, and completion.
✔ Created and optimised a nationwide Meta Ads campaign with great ROI.
The Results
📈 Sudden influx of new leads across the country.
🏆 Average ROAS of 27x!
💵 Added an average of £17,000 per month.
What's included in our Meta Advertising service?
Our Meta Advertising service is designed to help tradesmen reach more local customers and win more work through Facebook and Instagram. We begin by setting up or improving your Meta Business Suite, making sure everything is ready to run high-performing ads that get seen by the right people.
Then, we create a custom advertising strategy tailored to your goals, audience and budget. Whether you want to generate more leads, increase your visibility, or promote a special offer, we build targeted campaigns that deliver results.
We also take care of tracking and performance reporting so you always know how your ads are doing. From A/B testing to retargeting, we manage the entire process for you—helping turn clicks into real customer enquiries.
We start by setting up or reviewing your Meta Business Suite and Ad Accounts to ensure everything is structured correctly. This includes pixel installation, ad account linking, and making sure your pages are ready for advertising.
We work with you to build a clear advertising strategy based on your goals. Whether it’s lead generation, brand awareness or promoting a seasonal service, we target the right audience with the right message.
We create eye-catching ad graphics and compelling copy that’s tailored to your trade and speaks directly to your ideal customer. Each ad is designed to stop the scroll and drive action.
Using Meta’s advanced targeting tools, we reach your ideal audience based on location, interests, behaviours, and past interactions with your business. We also build custom and lookalike audiences for even better reach.
We monitor and optimise your ads regularly, tweaking headlines, visuals, targeting and budget to improve performance. The goal is to get you more leads for less spend.
You’ll get clear, easy-to-understand reports showing how your ads are performing. We track leads, reach, engagement and more—so you know exactly where your marketing budget is going.
Meta Advertising for different Trades
Meta Ads for Kitchen Fitters
Kitchens are one of the most searched-for upgrades. Use Meta Ads to display stylish installs and get leads from high-intent buyers.
Meta Ads for Flooring Installers
Show off fresh floors and sleek finishes to local homeowners. Visual appeal drives clicks, helping fill your calendar with new projects.
Meta Ads for Bathroom Fitters
Before-and-after bathroom photos stop the scroll. Meta helps you reach people ready to invest in a fresh, modern space.
Meta Ads for Decorators
Bright colours and clean finishes make your work ideal for social media. Meta Ads turn eye-catching projects into customer enquiries.
Meta Ads for Carpenters
Custom wardrobes, alcove units and shelving always look great on feed. Target local audiences with projects that show your skill.
Meta Ads for Landscapers
Landscaping thrives on visual results. Ads featuring garden makeovers and patio installs grab attention and bring in seasonal enquiries.
Meta Ads for
Window & Door Fitters
Highlight clean lines and energy-efficient upgrades. With the right visuals, Meta Ads help you stand out to local homeowners.
Meta Ads for
Home Improvement
Reach homeowners looking for lofts, extensions, and makeovers. Meta lets you stay front-of-mind with people planning big changes.
Meta Ads for Every Tradesman
If your work looks good, we’ll make sure it gets seen. Meta is perfect for boosting trust, engagement, and steady local leads.
How does our Meta Advertising process work?
Strategy & Audience Consultation
We analyse your business goals, target audience, and competition to create a tailored ad strategy.
Audience Research & Ad Creation
We identify high-converting audiences and craft compelling ad creatives designed to drive engagement, clicks, and conversions.
Campaign Setup & Targeting
We launch your ads with precise targeting based on location, demographics, interests, and behaviours to reach the right people.
Performance Tracking & Optimisation
We continuously monitor key metrics, adjust bids, and refine ads to improve efficiency, lower costs, and maximise ROI.
Reporting & Ongoing Support
We provide detailed reports and insights, ensuring transparency while refining campaigns for sustained success.
Audience Targeting
Competitor Analysis
Custom Campaign Setup
Ad Creative & Copywriting
Budget Optimisation
Performance Optimisation
Conversion Tracking
Quarterly Review
How long does Meta Advertising take to generate results?
Meta Ads work fast—but they get better over time. You’ll start seeing clicks and engagement almost straight away, but the real power of Meta comes as we optimise your campaigns. With each passing week, your ads become more efficient, more cost-effective, and more profitable—helping you turn attention into leads and leads into loyal customers.
72 Hours
Immediate
Meta Ads generate leads or traffic immediately. Within days, you’ll see impressions, clicks, and early engagement, but conversions may take time to optimise as we work on your ad efficiency.
Our fastest sale was in 8 hours.
1-3 Months
Optimise
As data accumulates, we refine targeting, keywords, and ad copy to improve performance. Cost-per-click (CPC) decreases, and conversion rates improve as the campaign becomes more efficient.
CPC can reach even less than £1
3+ Months
Mastered
With ongoing optimisation, Meta Ads become a consistent lead-generation tool. Your campaigns stabilise, delivering predictable results and maximising ROI while scaling effectively.
Common monthly profits of £20,000
FAQs - everything you need to know about Meta Ads
Meta Ads are paid advertisements that appear across Facebook, Instagram, Messenger, and the Meta Audience Network. Unlike organic social media posts, which rely on followers seeing content, Meta Ads allow businesses to reach highly targeted audiences based on interests, behaviours, location, and demographics. Advertisers can choose different objectives, such as lead generation, website traffic, or sales, ensuring the ads align with their business goals.
Meta Ads work on a pay-per-impression model, meaning costs depend on factors like audience size, competition, and ad quality. There is no fixed price, but businesses typically set a daily or lifetime budget. The cost per lead or sale varies depending on industry, targeting, and ad optimisation.
We recommend a starting budget of £25 per day for the first month to ensure your ads are reaching enough people for effective optimisation, then you can curtail your budget to deliver you the exact amount of leads you want/need.Results can be seen almost immediately once a campaign is live. However, optimal performance often requires a few days of testing and adjustments to refine targeting and messaging. With proper optimisation, businesses can start generating leads or sales within the first week.
Our fastest result was within 8 hours of beginning a campaign.Yes, Meta Ads offer highly detailed targeting options. You can target users based on location, age, gender, interests, online behaviour, job titles, and even past engagement with your business. You can also create lookalike audiences based on your existing customers to expand your reach effectively.
Meta Ads provide real-time data on clicks, conversions, reach, and engagement. Using Meta’s Ads Manager and Meta Pixel, businesses can track key performance indicators (KPIs) like cost per click (CPC), return on ad spend (ROAS), and cost per lead (CPL). We'll provide you regular updates letting you know how these ads are doing - or you can check with us at any time.
Yes, Meta Ads are one of the most effective ways to generate leads. They allow you to reach potential customers who may not be actively searching for your services but are highly likely to be interested. Lead generation forms within Meta Ads make it easy for users to submit their details without leaving the platform, increasing conversion rates.
We continuously refine campaigns by testing different creatives, adjusting audience targeting, and analysing performance data. A/B testing, bid adjustments, and retargeting strategies help improve return on investment (ROI). Additionally, refining ad copy and visuals based on performance insights ensures better engagement and conversions.
Google Ads target users actively searching for specific products or services, making them highly effective for capturing demand. Meta Ads, on the other hand, focus on targeting users based on interests, behaviours, and past interactions, making them ideal for generating demand before a user actively searches. While Google Ads are best for direct intent-based searches, Meta Ads are excellent for brand awareness, engagement, and impulse-driven conversions.
Organic social media relies on building an audience and engaging followers over time, but reach is often limited, with posts typically reaching only 5-10% of followers. Paid Meta Ads allow businesses to immediately reach thousands of potential customers beyond their follower base. While organic efforts build long-term brand loyalty, Meta Ads deliver faster, scalable results. A combination of both strategies often works best.
⭐⭐⭐⭐⭐
Jacob Bradbury | Derbyshire Walling & Landscaping
"Support small businesses that go the extra mile for you; give these guys a shot - you won’t be disappointed."
Chat with us
Send us a text or an email, and we will get back to you ASAP.
Rated 5 Stars
Call or text us: 07480 800643
Email us: contact@yourslingshot.uk