Our mission.
Real people. Real support. Real results.
Slingshot Marketing was founded by Charlie Shaw and Patrick Carragher, with one goal - to give trades businesses across the UK a better way to grow online.
After years of working in the industry, we saw too many tradesmen let down by overpriced websites, hands-off agencies, and vague promises. So we set out to offer something better: honest service, direct communication, and marketing that actually works.
We’ve now helped over 100 trade businesses across the UK get more visibility, more enquiries, and better results. From one-man bands to growing teams, we’ve built a reputation for doing things the right way: clear pricing, clear goals, and clear outcomes.
Patrick Carragher.
Born in Yorkshire and raised in an ex-mining village surrounded by tradies, I’ve always had a keen interest in supporting trades businesses. I’ve worked in both in-house and freelance marketing, but what I enjoy most is helping real business owners see progress. On top of service delivery, I’m here to listen, offer ideas, and support your growth.
Favourite Bits
I definitely spend a bit too much time on the finer details of the websites we put together - strong design is a strong first impression, and I can be a bit of a perfectionist. My favourite site we've done on a design basis is probably the one we did for Ollie over at OB Garden Design.
Charlie Shaw.
Born and raised in Cheshire, I’ve always been drawn to business development. Since Patrick and I decided to build something of our own, I focus on the strategy behind everything we do, and I’m hands-on behind the scenes, with the boring stuff, like our contracts and accounts, as well as service delivery.
After Work
When I’m not staring at a spreadsheet or optimising a website, I’m usually thinking about how we can do things better. Outside work, I’m reading, eating, or walking the dog with a podcast in my ears.
The Interns.
We're grateful to all the help our interns provide to make what we do at Slingshot possible - the fact that they get paid in biscuits is also a plus.
Tilly.
Snack distribution specialist.
Pepper.
Break-time schedule keeper.
The Slingshot Story.
From corporate burnout to hands-on growth partners.
We started Slingshot because we know what it’s like to want more than a 9–5. Like many of our clients, we saw a broken system - long hours, unclear outcomes, and very little to show for it. So we took the leap.
We built Slingshot on real values: transparency, clarity, and practical marketing that gets results. No fluff. No jargon. No buzzwords.
Just the support you actually need to grow.
Start
We left the 9–5 behind and launched Slingshot. We took everything we’d learned and used it to start helping tradesmen grow online.
Early days
From the start, we focused on keeping it transparent and down-to-earth. No bloated quotes. Just honest advice and hands-on help.
Building our strategy
We built our systems around what works. Everything was designed to deliver results, and keep things clear and simple along the way.
Learning from your feedback
Our clients helped shape the business. We listened, adapted, and improved what we offered. Their input helped us get better, and that mindset still drives us now.
Growth
With experience, structure, and strong foundations, we’ve grown quickly. More clients. Better systems. Stronger results.
Today
Now, we support trade businesses all across the UK. We’re still hands-on and still obsessed with helping real people get real growth.
How we help build trade businesses.
At Slingshot Marketing, we offer one clear service that delivers results. A full SEO and website package designed for tradesmen. We build professional websites and get them ranked higher on Google so you can win more local work.
We understand the trade industry. That’s why our websites are built to convert. Our SEO focuses on lead generation. You’ll get more enquiries, more calls, and steady growth you can see.
We don’t just build your site and leave you to it. We work as part of your team. We get to know your business, your goals, and your market so we can tailor everything to suit you.
While you focus on the job, we take care of your online presence. From building the website to improving your Google rankings and keeping things updated, we’ve got it covered. You get strategy, clear reports, and reliable support, all in one monthly package.
We help you create a strong, professional brand that builds trust and sets you apart. From logos and branding to messaging and visual identity, we ensure your business looks the part and speaks to the right people.
We design and build websites that don’t just look good; they work hard. Every site is optimised for speed, mobile responsiveness, SEO, and lead generation. That means more enquiries, less bounce, and a site that grows with your business.
Our mission is to help your business grow, year after year. With clear reporting, honest advice, and tailored strategy, we work alongside you, not just as a supplier, but as a long-term partner focused on your success.
What people say about us.
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
Premier Decking and Gazebos
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
Drivetech UK
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
Looe Landscaping
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
Derbyshire Walling & Landscaping
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