★ ★ ★ ★ ★ RATED 5.0 ON GOOGLE AND TRUSTPILOT
An SEO agency dedicated to results
We're Charlie and Patrick. We keep the client list to around a dozen so the two of us can do the work ourselves, rather than hiring it out or handing you to somebody you've never spoken to.
Free search report for the jobs you want more of
Who's searching for that work in your area, and why your competitors are showing up for it instead of you. No charge, no obligation.
🏆 SEO Agency of The Year 2026 - British Agency Awards
2026
SEO AGENCY OF THE YEAR
2
PEOPLE DOING THE WORK
£1.8M+
GENERATED FOR OUR CLIENTS
UK-based
ALL WORK DONE IN BRITAIN
Why we cap it at about a dozen clients
Every agency that grows past its founders ends up in the same place. The people who sold you the work stop doing the work, and it gets passed to whoever is cheapest to put on it.
We'd rather not go that way, so we've put a ceiling on it. Around a dozen clients is what two people can deliver properly (alonside doing all the work to run a business), which means every piece of research, every page, every campaign and every report is done by one of us. Nothing is outsourced and nothing is handed to a junior.
It means we occasionally say no, but we think that's a fair trade for knowing the work is actually getting done.
Who you'll actually be dealing with
Charlie Shaw
Delivery, plus the admin
Born and raised in Cheshire. Like Patrick I'm on the delivery, so keyword research, building sites, on-page work, Google Ads and the monthly reporting. On top of that I run the back office, which is contracts, accounts, spend and making sure the numbers add up. Not glamorous, but somebody has to.
I was working full time for the first seven months of building this business, so I worked before, during and after my 9-5. Now outside work I'm reading, eating, or walking the dog with a podcast on.
Patrick Carragher
Delivery, plus the sales
Born in Yorkshire and raised in an ex-mining village where most people ended up on the tools, so trades businesses were never an abstract thing to me. I've worked in-house and freelance in marketing before this. I'm on the delivery alongside Charlie, and I'm also the one who often takes the first call and stays in touch once you're on board.
I came out of university to dedicate all of my attention to this business. I spend too long on the finer details of the websites we put together, because a site is usually the first impression somebody gets.
Tilly & Pepper
THE INTERNS
Good at keeping track of walk break times. Get paid in biscuits.
We sponsor Mersham Sports Club
We're the front of shirt sponsor for the Sunday side this season. A friend of ours is assistant manager there, which is how it came about. We're extremely proud to to be able to support them.
Winners of the Best SEO Agency Award in 2026
The British Agency Awards said we're the SEO agency of the year for our work with local service businesses.
The jury of expert marketers said our work was "really really clear on what it did for client, how they did it and why they were different from others. Great client quotes and proof of what was delivered.”
No ticket systems, no middlemen
The practical stuff, so you know what you're signing up to before you ring.
A WhatsApp group, not a helpdesk
Every client gets a group chat with both of us in it. You message the people doing the work. We don't answer late at night unless it's urgent, but you're never waiting on a ticket number.
Reporting you can actually read
A screenshot and a voice note or text message explaining what moved and what we did. Sometimes just a message saying you're now ranking for something. Not a ten page PDF that we know you won't read.
Clients who've stayed since 2023
We still work with businesses who signed in our first year. That's the measure we care about, because anyone can win a client once.
Built for firms with a team
Our work suits established businesses that can absorb the extra jobs. If you're on the tools on your own, the leads we generate tend to outrun what you can take on.
UK only, and we say no
UK clients, UK work, done from Cheshire. We turn down people if we don't think the numbers are going to work for both sides.
We tell you the boring truth
SEO takes months. Some things we try don't land. You'll hear that from us rather than reading around it in a report.
What the work has done
Three of our clients, with the numbers as they came out of Search Console.
GLASS STRUCTURES
Consistent national enquiries for high-value glass structure projects
Generating six-figure enquiries
£650k+ added from SEO
Leads are high intent and high ticket
A tighter search focus put a specialist glass company in front of serious buyers UK wide.
INSPECTION SERVICES
Brand new website that paid for itself by month three
Paid for itself in month three
0 to 30+ enquiries in ten weeks
1 to 108 clicks a month
An inspection company burned by past agencies, finally getting real enquiries online.
DRIVEWAYS
From a broken one-page website to steady local enquiries
72x more organic clicks
£13.2k added in month two
63x more impressions
"Best investment for my business hands down" - Pete Murphy, Director
Want to know what SEO looks like for your business?
We always start by telling you what people are searching for in your area, how many of them are searching, and why your competitors are showing up above you for those searches.