Placeholder subtext about what we did and why that worked.
Glass Structure SEO Case Study
From an underperforming website to more national enquiries for high-value glass projects
CLICKS
Increased by 3.35x
REVENUE
Over £650k added
INDUSTRY
Glass Architecture
REPORT DATE
April 2026
Overview
This national glass architecture company already had a website, but it was far from fulfilling its potential. In a market where projects often range from £30,000 to £60,000, they needed more than traffic. They needed qualified enquiries from the right searches. We refined the site structure, improved on-page SEO, fixed internal linking issues, strengthened the customer journey, and built authority around the services they most wanted to grow. From May 2025 to March 2026, organic clicks increased from 248 to 831, while impressions rose from 74,258 to 162,785. The campaign has also contributed over £650k in revenue.
The Problem
The website already existed, and the client did not want it rebuilt. That meant we had to improve performance without starting again from scratch. The challenge was bigger than just rankings. Their competition was extremely strong, with established national brands dominating searches for conservatories, glass extensions, and related terms. The site also had keyword cannibalisation across multiple keyword groups, technical SEO issues, messy internal linking, and an unclear customer journey.
That combination is familiar to a lot of established businesses. The website gets some visibility, but the pages compete against each other, the structure confuses search engines, and visitors do not get pushed clearly enough toward an enquiry. The site already had some Google visibility, but it lacked clear calls to action, had poor internal linking, and was not turning visitors into enquiries.
"We have seen a phenomenal uptick in not only the quantity but the quality of our leads. The first enquiry was a six-figure project, which set the tone for the SEO service. I cannot recommend enough.”
What We Changed
We started by working out which keywords were actually worth pursuing. In a competitive national market, going after terms dominated by giant brands is usually a waste of effort. But focusing only on tiny-volume keywords is not much better. So we carried out keyword research to find achievable, commercially relevant search terms with enough volume to matter.
From there, we optimised the existing service pages rather than rebuilding the whole website. That included improving metadata, tightening H tags, sharpening keyword focus, and cleaning up internal links so authority flowed properly from blog content and the homepage into the core service pages.
We also prioritised conversion rate optimisation. The website was getting visitors, but enquiries were limited. So we added clearer calls to action, reduced friction around making contact, and improved the customer journey through the site.
The client wanted a particular focus on orangeries, so we layered two additional strategies on top of the usual content plan. First, we carried out outreach to journalists and publishers to secure relevant coverage, including two mentions in Grand Designs Magazine. Second, we researched famous orangeries and published detailed articles around them, helping the site rank for related searches and pass relevance and authority back into the main Orangery service page. The campaign combined content, internal linking, authority building, and conversion optimisation, rather than relying on one tactic alone.
Why This Worked
This worked because the problem was never just “get more traffic.”
In high-ticket SEO, random traffic is nearly useless. You need the right pages targeting the right searches, a structure that does not split authority across overlapping pages, and a site journey that makes it easy for serious buyers to enquire.
That is why this campaign improved on three fronts at once. We made the site easier for Google to understand. We made it easier for users to navigate. And we built authority around the commercial pages that mattered most. Rankings improved once the site became easier to use and better optimised, and the business now ranks for multiple high-intent searches in conservatories, glass extensions, and orangeries.
The Results
From May 2025 to March 2026, organic clicks increased from 248 to 831. That is a 3.35x increase, or roughly 235% growth. Impressions increased from 74,258 to 162,785, which is a 2.19x increase, or roughly 119% growth, with visibility trending upward over time.
Just as important, the campaign improved keyword positions nationally. The site is appearing in top positions for terms such as “glass conservatory", "glass box extension" and "luxury conservatory". That matters because these are not vague informational terms. They are closely tied to high-intent searches from people actively exploring premium glass structures.
And this did not stay at the rankings level. The campaign has added over £650k in revenue, and the first enquiry generated through the SEO work was a six-figure project. Working with this company for the past year has generated them a phenomenal ROI.
"We are so glad we ended up working with Charlie and Patrick. The progress our business has seen in the past year has quite literally been built on their efforts. Everyone we speak to tells us how amazing the results they achieved for us are."
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