The Challenge
This was a challenging SEO project from the outset due to strong national competition. Many well-known brands dominate searches for glass extensions, conservatories, and awnings.
Their medium-sized website had some existing Google visibility, but the site was outdated. There were no clear calls to action, poor internal linking, and limited contact info. Even when people landed on the site, they weren’t inquiring.
We needed to use quality content, smart internal linking, external authority building and conversion optimisation to acquire leads from competitive UK-wide searches.
Our Approach
We focused first on conversion. Instead of rebuilding from scratch, we optimised existing pages. We improved the layout, added contact prompts, and made the site easier to navigate. This alone doubled their click-to-conversion rate.
Then we worked on visibility. We updated content, fixed on-page SEO, and built a clear internal link structure to boost underperforming pages. These small changes made a big impact.
We worked to feature them in various relevant websites and directories, including a feature at the top mention at the top of a Grand Designs magazine publication.
The Results
Their website already had some traffic. Then it started converting. Once the site was easier to use and better optimised, rankings improved quickly. This led to a big jump in leads and enquiries for high-value projects.
They now rank #1 for several high-intent buyers' Google searches relating to conservatories, glass extensions and orangeries.
With a high average order value, this campaign continues to deliver one of the best returns on investment we’ve ever seen.
Organic Traffic
211%
Source: Semrush
Clicks
567%
Source: Google Search Console
Impressions
602%
Source: Google Search Console
#1 Positions
18
Source: Semrush
We have seen a phenomenal uptick in not only the quantity but the quality of our leads. The first enquiry was a six-figure project, which set the tone for the SEO service. I cannot recommend enough.
★ ★ ★ ★ ★
Fill out this form with your questions and inquiries.
We'll be back in touch as soon as possible to support you as best as we can. If your question or query is urgent, you might want to call us instead.
