PJ Home Improvements
From Invisible to #1

Placeholder subtext about what we did and why that worked.

The Challenge

PJ Home Improvements had no website and were relying on word of mouth and sporadic Facebook posts. Enquiries were inconsistent, and most new jobs came through referrals. They knew they had strong potential in the Cheshire area but were invisible to customers searching online for services like media walls, patios or loft conversions.

With no online presence or search engine rankings, they were missing out on high-intent leads already looking for exactly what they offered. They needed to appear for relevant local keywords and establish a trusted digital presence that could bring in steady work from outside their existing network.

Our Approach

We built a brand-new website for PJ Home Improvements, structured around key search terms like “media walls Cheshire” and “loft conversion specialists.” Each service page was written to match what local customers actually search for, with clear calls to action and trust-building features throughout.

To give them a stronger presence in search results, we optimised their new Google Business Profile and aligned their contact details across platforms. This was supported by competitor research, keyword targeting, and technical SEO from day one. The result: fast local rankings and a sharp rise in enquiries for high-value jobs.

Calls

300%

Source: Google Business Profile

Traffic

480%

Source: Google Search Console

Impressions

2280%

Source: Google Search Console

Website Turnaround

Two Weeks

Source: Wix

The Results

With a clear website and structured SEO in place, PJ Home Improvements quickly gained visibility across Cheshire. As rankings improved, so did enquiry volume - especially for media walls and larger home improvement projects.

The new site made it easy for customers to find what they needed and get in touch.

They now rank:

#1 locally for “media walls Cheshire”
#1 locally for “loft conversion”
On page one for “garden buildings Cheshire”
Plus several more high-intent, location-based keywords

With an average of 20+ leads a month and typical job values in the thousands, this SEO campaign is now generating over £17k in additional monthly revenue.

Anyone would be lucky to work with these lads. They have done wonders for my company.

Jon Poole, Director

★ ★ ★ ★ ★