Google Advertising
for Tradesmen

Appear first to potential clients.

Rated 5 Stars

Our targeted ad campaigns put your business in front of high-intent customers searching for your services in your area.

🔝 Instant Visibility – Show up at the top of Google.

📞 Ready-to-Buy Leads – Reach people ready to book.

💸 Smart Budget Use – No wasted clicks or spend.

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Reviews for Slingshot Marketing

Great service from these guys. All very friendly and can approach and discuss everything easily with them.

Aidan McHugh

Carpentry

Can't praise the guys at Slingshot enough. They've really helped with my online presence, leading to more customers.

Paul Tabb

Landscaping

Fantastic company, everything is done in a prompt professional and friendly way, would highly recommend.

Mike Noden

Building Maintenance

Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.

Jacob Bradbury

Masonry & Landscaping

Why Google Ads benefit Tradesmen

Tradesmen use Google Ads to gain instant visibility and attract high-intent customers. Unlike SEO, which takes time, Google Ads places businesses at the top of search results immediately, targeting users actively searching for their products or services.

It’s also cost-effective and measurable, with a pay-per-click (PPC) model ensuring businesses only pay for actual engagement. Real-time analytics allow for performance tracking and campaign adjustments, making it a powerful tool for driving leads, sales, and brand awareness efficiently.

Did you know? While average Click-Through-Rates for banner ads are around 0.2% to 0.3%, individual search ads on Google can achieve CTRs of up to 10%

Benefits of Google Ads for Tradesmen

Rank Immediately

Appear at the top of search terms immediately, above your competitors.

High-intent Customers

Target onlnine searches actively looking for your products or services.

Targeted Traffic

Reach specific audiences based on keywords, location, demographics, and interests.

24/7 Website Traffic

Generate leads for your business through your website without lifting a finger.

Pay Per Click

Reach specific audiences based on keywords, location, demographics, and interests.

Scalable System

Adjust budgets, pause, or scale campaigns based on performance.

Increasd Leads

Drive more visits, calls, and enquiries with targeted ad placements.

Measurable ROI

Track clicks, conversions, and ad performance in real-time to see what's working and what's not.

What's included in our Google Advertising service?

Our Google Ads service is designed to get tradesmen in front of local customers, fast.

We start by setting up your campaign properly, from technical setup to conversion tracking, so you're ready to hit the ground running. Then, we build a custom strategy based on your goals, location, and services, making sure your ads target the right people at the right time.

We handle everything – from writing high-converting ad copy to refining your audience and keywords. Once live, we monitor and optimise your campaigns to keep costs low and results high. With clear reports and real-time feedback, you'll always know how your ads are performing and where your enquiries are coming from.

We take care of all the technical setup, from creating your Google Ads account (if needed) to setting up conversion tracking and linking your website and Google Business Profile. Everything’s ready to go from day one.
We build a custom advertising plan based on your services, budget, and service area. Our goal? To get your ads in front of local people who are actively searching for what you offer.
From writing ad copy that gets clicks to choosing the right headlines and extensions, we handle all the creative parts that make your ads stand out and get noticed.
We focus on targeting the right people – using location, search intent, keywords, and negative filters to make sure your budget only goes towards high-quality leads.
We don’t just set and forget. We monitor performance and make regular improvements to your keywords, bids, and ad copy to lower your costs and increase your results over time.
You’ll get simple, easy-to-understand reports that show how your ads are performing – including traffic, enquiries, and ROI – so you always know what you’re getting for your spend.

Google Advertising for different Trades

Google Ads for Carpenters

Promote bespoke joinery, kitchens, and custom carpentry to high-intent customers ready to hire.

Google Ads for Flooring

Showcase your flooring options to people actively looking for fitters or installers in their area.

Google Ads for Landscapers

Put your services in front of people looking for garden makeovers, maintenance, or landscaping projects.

Google Ads for Home Improvement

Reach property owners planning renovations and win more jobs across kitchens, bathrooms, and extensions.

Google Ads for Plumbers

Reach local homeowners searching for emergency or routine plumbing services and get more calls when it matters most.

Google Ads for Driveway Installers

Get seen by homeowners searching for new driveways, paving, or resurfacing with clear local targeting.

Google Ads for Roofers

Get found by homeowners needing repairs, replacements, or inspections after bad weather or home upgrades.

Google Ads for Electricians

Target urgent repair and installation jobs with ads that appear the moment someone searches “electrician near me.”

Google Ads for Every Tradesman

Whether you're a sole trader or a growing team, our campaigns get your services in front of customers who are ready to book.

How does our Google Ads process work?

Schedule a call with us

It all starts with a quick chat. You can schedule a phone call with us here.

Tell us about your business

Tell us about where you are now, and where you want to be.

Research and discovery

We dive into keyword and competitor analysis to see where you can take advantage.

Review your custom plan

You'll approve your keyword and bidding strategy publish any of it.

Launch and grow

Once everything is confirmed, the new site will go live and we will begin the ongoing ad optimisations.

Google Ads from £300/pcm

No VAT charge.

Our Google Ads management service includes everything from the initial setup to ongoing tracking and optimisations, all designed to help tradesmen rank higher, attract more traffic, and win more work online.

Schedule a call

In-Depth Keyword Research

Competitor Analysis

Custom Campaign Setup

Conversion Tracking

24/7 Support

Bid Management

Performance Optimisation

How long do Google Ads take to generate results?

Google Ads is like flicking a switch – the results can start straight away. As soon as your campaign goes live, your business appears at the top of Google when local customers search for your services. In the first few days, you’ll begin receiving clicks, calls, and enquiries. Over the first month, we analyse performance and fine-tune your ads to increase quality leads and reduce wasted spend. Within 3 months, your campaign is fully optimised – driving consistent enquiries and giving you a reliable return on your ad spend.

Months 1-3

Develop

• Campaign Launch – Ads go live and your business appears instantly for key searches in your local area.

• Early Enquiries – You start receiving clicks, calls, and quote requests from people actively searching for your trade.

• Smart Testing – We refine targeting, keywords, and ad copy based on early performance to boost quality and lower costs.

Months 3-12

Grow

• Optimisation Phase – Ads are fine-tuned regularly to improve conversion rates and reduce cost per lead.

• Stronger Targeting – We expand keyword groups and use data to double down on the most profitable searches.

• Consistent Leads – Your campaign delivers a steady flow of enquiries, helping you fill your calendar with quality jobs.

Months 12+

Dominate

• Market Positioning – You appear at the top of Google ahead of your competitors for your most valuable keywords.

• High ROI – Your cost per lead stays low while your return on ad spend continues to grow.

• Scalable Results – Want more leads? We scale your campaign while keeping performance strong and spending efficiently.

FAQs - everything you need to know about G

Google Ads is a pay-per-click (PPC) platform that lets your business appear at the top of Google search results when people search for services you offer. You only pay when someone clicks your ad.
Budgets can vary, but many local tradesmen start with £20 per day. We’ll help you set a budget that suits your goals and ensures you're not overspending.
Yes – when set up properly. Google Ads targets people actively searching for your service, which means they’re more likely to call, email, or fill in a form.
Most tradesmen start seeing results within the first week. That said, performance improves over time as we gather data and fine-tune the ads.
Google Ads is paid and delivers immediate results. SEO is free but takes time to build. Ads give you instant visibility at the top of search results. SEO compounds whereas Google Ads are limited by ad budget.
Yes – we can target exact towns, postcodes, or custom areas so your ads only show to people in the locations you cover.
Yes, and the website should be of high-quality so that it turns the visitors you're paying for into customers. We can help you with this - take a look at our Website Design service.
We handle everything for you – from setup to ongoing management. You’ll receive regular updates and can contact us anytime with questions.

Join 100+ trade businesses growing with Slingshot Marketing

Our marketing services will give your business the presence it deserves.

5 Star Reviews