SEO FOR TRADES
Get found on Google and AI
★ ★ ★ ★ ★ RATED 5.0 ON GOOGLE AND TRUSTPILOT
We do SEO for trades and construction firms that want more of the right jobs, not just more enquiries. We get you ranking on Google, Google Maps and AI search for the services you want, in the areas you actually cover.
Free search report for the jobs you want more of
Who's searching for that work in your area, and why your competitors are showing up for it instead of you. No charge, no obligation.
🏆 SEO Agency of The Year 2026 - British Agency Awards
2026
SEO AGENCY OF THE YEAR
5.0★
GOOGLE & TRUSTPILOT RATING
£1.8M+
GENERATED FOR OUR CLIENTS
UK-based
ALL WORK DONE IN BRITAIN
Why busy firms still get the wrong enquiries
Business owners usually work with us because they have work but want more of it, their income isn't consistent, they deal with a lot of unqualified prospects, or they're doing too many of the projects they don't want.
Most of that comes down to their marketing, and what fixes it is fairly boring. A page for each service, real project pages showing the kind of work you want more of, and ads running underneath aimed at the same jobs.
Then we judge the performance based on what actually came in.
Trades SEO starts with what your customers type
Your customers don't search for a building company. They search for the exact job with their town on the end. That's where the intent is, so those are the searches we build your pages around, rather than one vague catch-all term.
block paving driveway
[your town]
house extensions
[your town]
kitchen fitters
[your town]
flat roof repair
[your town]
full house rewire
[your town]
AI search works the same way. ChatGPT and the rest don't keep their own rankings - they search online like a person does, and cite what they find, so the businesses ranking on Google when they search are the ones that get mentioned. We also check the exact searches AI tools run for your trade, and make sure your pages answer them.
Real results for trade and construction firms
Three of our clients, with the numbers as they came out of Search Console.
Glass Structure SEO Case Study
From an underperforming website to national enquiries for glass projects
No rebuild needed. We fixed the structure, on-page SEO and internal linking on an existing site up against national brands. The first enquiry was a six-figure project.
£650k+
revenue added
3.35x
more organic clicks
Six-figure
first enquiry from SEO
Equipment Inspection SEO Case Study
From 1 click in three months to a site that paid for itself in month three
A new website for an inspection company burned by agencies before. One click in the three months before launch, 108 in August, and the SEO paid for itself by month three.
1 to 108
clicks a month
30+
enquiries in 90 days
Month 3
SEO paid for itself
Driveway Installer SEO Case Study
From a broken one-page website to steady local enquiries for driveway work
A one-page website rebuilt with a page for every service, plus Google Business Profile work and blog content. Two months in, it sold three jobs in one week.
£100k+
revenue added
72x
more organic clicks
63x
more impressions
What our clients say
Rated 5.0 on Google and Trustpilot. Read all our reviews here.
★★★★★
"They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had."
Mark Noble
★★★★★
"They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months."
Pete Murphy
★★★★★
"Excellent company, friendly, professional, great value. If you want your business to grow, these are the guys."
Mike Noden
★★★★★
"Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners."
Jacob Bradbury
What's included in the monthly fee
One monthly fee covers all of it, including the ad spend and a website where you need one. No separate invoice, no add-ons.
01
Keyword research
We use Semrush to find what people planning the jobs you want actually type into Google in your area. Then we go after the searches that bring in serious enquiries.
02
Website build
Where you need a new site, we build it from scratch on Wix Studio around your business. No templates. One page per service plus real project pages, so Google understands exactly what you do and who it's for.
03
Google ads
SEO compounds but it's slow. Ads bring enquiries in within the first few weeks, aimed at the jobs you want, with the searches that bring in small jobs filtered out. We create the landing pages, campaigns and ads.
04
Google Business Profile
Your listing in Google Maps and the local pack at the top of the results. For most local firms it's the single biggest source of phone calls, so we make sure it shows off the work you're proud of.
05
Content & link building
Monthly blog posts answering the questions people ask before they commit to a big project, plus links earned from real sites that get real traffic. We don't buy cheap links.
06
Reporting
Plain English updates with Search Console screenshots, and a record of the enquiries that came in so you can see what's worth chasing. Plus a WhatsApp group with both founders you can use any time.
Google & AI Rankings | Lead Apps | Facebook Ads | Word of Mouth | |
|---|---|---|---|---|
Buying intent | High. They typed your service and their town into Google. | Varies, but the same job went to four other firms. | Low. They were scrolling, not shopping. | Very high. You've been personally recommended. |
Time wasters | Few. Searchers with a specific term know what they want. | Plenty. You chase people who never meant to book. | Lots. Cheap enquiries, low close rate. | Almost none. |
Pick the jobs you want | Yes. We target the services and areas you want more of. | No. You bid on whatever gets posted. | Roughly. You target an area, not a need. | No. You get what you're given. |
Predictable month to month | Yes, and it grows rather than flattens. | Yes, while you keep paying. | Yes, while you keep paying. | No. Completely unpredictable. |
Speed to first enquiry | Weeks. | Days. | Days. | Whenever it happens. |
Yours if you stop paying | Yes. The website and organic rankings belong to you. | No. Leads stop the same day. | No. Leads stop the same day. | Yes. It's your reputation. |
Word of mouth is the best lead you'll ever get. You just can't turn it up when you're quiet, point it at the jobs you actually want, or plan a year around it. Search is the one you can do all three with.
Every marketing method, and what each one can't do
You're already getting jobs from somewhere. This is an honest look at the main methods, including ours.
Two guarantees, in writing
GUARANTEE 1
Full refund if we don't beat our fees
If after twelve months the revenue our work brought in isn't more than what you've paid us, you get all of it back. Every pound.
GUARANTEE 2
No second payment until your first lead
You pay for month one. We don't take the second payment until someone has got in touch about your services off the back of our work. Google Ads is what makes that safe for us to offer.
An award winning SEO agency for trades businesses
We're Charlie and Patrick. We're the ones doing the work, and the ones you'll be messaging when you've got a question, so you'll never be passed onto anyone else.
We're the right fit if you've got work coming in but you want more of it, or you want more of a certain type of project.
✔ No account managers
✔ WhatsApp access to both of us
✔ Search Console screenshots every month
✔ Month to month, no long tie in
✔ UK trade and construction specialists
Tell us about the work you want more of
Your industry, where you work, and the type of projects you want. We'll come back with who's searching for that work near you, how many of them there are, and why your competitors are showing up above you.
Grosvenor House, 3 Chapel Street, Congleton, Cheshire, CW12 4AB
Frequently asked questions
Rankings usually take a few months to build, depending on how competitive your area is and what shape your site's in when we start. You'll see Google showing you more before the phone starts ringing, because impressions always come before clicks. Two months in, one driveway company we work with sold three jobs in one week.
If you need enquiries sooner, Google Ads for trades can run alongside while the rankings build.
We price it based on the amount of work it will take, which varies depending on where your SEO is now, your local competition, how much you want to rank for, and where you want to be. Our pricing starts from £2,000 per month.
Yes, by not fighting on the one crowded term first. Every trade has more specific searches, like a particular material, service or job type, that are easier to rank for than the generic keyword and usually bring in better enquiries. We build there first to get enquiries moving, then push on the broader terms as your site gets stronger.
The website structure's is often the thing holding it back from ranking higher on Google. But, if that's not the problem with your website then yes we can do SEO on your existing site.
Yes. AI tools like ChatGPT don't have their own index. They search the web and cite what they find, so the pages that rank well on Google are the ones that get mentioned. We also look at the exact searches AI tools run for your trade, and make sure your pages answer them.
Mostly trade and construction firms, because that's where we know the work and the customers best. If you're a UK business that wins local work through Google, we're happy to talk.
No, it's month to month. We'd recommend giving it three months so you can see the effect properly.