How to Design a Website That Gets Leads for Your Trade Business

If you're a roofer, plumber, electrician, or builder, your website should do more than just “look nice.” It should be working hard to bring you enquiries, quotes, and phone calls.

In this guide, we’ll walk through how to design a website that actually gets leads for your trade business—without needing a huge budget or complicated tools.

🧲 1. Start with a Clear Goal: Get the Enquiry

Every part of your website should be built with one goal in mind: to get visitors to contact you.

That means:

Clear messaging about what you do
Simple navigation
Obvious calls to action (CTAs)

Think of your website as a sales tool—not just a brochure.

🧱 2. Put the Essentials Above the Fold

“Above the fold” means the part of your homepage people see before scrolling.

This area should have:

Your logo and trade type (e.g., “Gas Safe Registered Plumber”)
A strong headline explaining what you do
A call to action button (e.g., “Get a Free Quote”)
A phone number they can tap to call on mobile

Make it easy to know who you are, what you do, and how to get in touch—instantly.

📱 3. Make it Mobile-Friendly

Most of your visitors will be on their phone, especially if they’ve got an urgent problem.

A lead-generating website must:

Load fast (under 3 seconds)
Have large, easy-to-tap buttons
Be simple to navigate with one hand
Include a “click to call” button on every page

If your mobile site is poor, you’ll lose leads—fast.

📸 4. Use Real Photos That Build Trust

People want to see who they’re hiring. Real images build trust much quicker than stock photos.

Include:

Before & after photos of your work
Team photos on the job
Branded vans, tools, and uniforms
Video walkthroughs or testimonials if possible

⭐ 5. Add Social Proof (Reviews & Badges)

Trust is everything. Show your visitors you’re the real deal with:

Google reviews
Checkatrade or Trustpilot badges
Accreditations (Gas Safe, NICEIC, etc.)
Client testimonials with names and locations
Links to case studies (even short ones)

These show that others trust you—and make it easier for new customers to do the same.

📍 6. Make It Local

Local search is where most tradesmen get leads. Use local keywords and phrases like:

“Emergency roofer in Derby”
“Boiler servicing in Bradford”
“Electrician near Leeds city centre”

Add your service areas throughout your site, and consider having a page for each town you work in.

📞 7. Make Contacting You Effortless

If it’s hard to contact you, people won’t bother. Make it simple.

Include:

A fast-loading contact form
A clearly displayed phone number
“Request a Quote” or “Call Back” buttons
Optional WhatsApp or Messenger links

The easier it is to get in touch, the more leads you’ll get.

📊 8. Track & Improve

You can’t improve what you don’t measure. Add basic tracking tools:

Google Analytics to see where visitors come from
Google Search Console to track search performance
Call tracking to measure phone leads

These help you see what’s working—and what to tweak over time.

🚀 Final Thoughts

A good website shouldn’t just sit there—it should work hard for your business every day. By focusing on clear structure, trust, and easy contact, you’ll turn more visitors into real leads.