SEO for Tradesmen: Beginner's Guide to SEO for Roofers
- Slingshot Marketing
- Apr 7
- 3 min read
Updated: Apr 16
If you're a roofer looking to get more leads online, SEO (Search Engine Optimisation) is one of the most powerful tools you can use. It helps people in your local area find your business when they search on Google for things like “roof repairs near me” or “flat roof replacement in [Your Town].”
In this beginner-friendly guide, we’ll explain what SEO is, why it matters for roofers, and how you can start improving your visibility online—step by step.
🧠 What is SEO?
SEO stands for Search Engine Optimisation. It’s the process of improving your website and online presence so that your business shows up higher on Google and other search engines.
The goal? To appear on page 1 of Google when someone searches for roofing services in your area—so you get more clicks, calls and enquiries.
🧱 Why SEO is Important for Roofers
Roofing is a highly competitive industry. Potential customers are searching online daily for services like:
Roof leak repairs
Gutter cleaning
Flat roof installations
Chimney repairs
If your business isn’t showing up in those search results, you're missing out on valuable leads.
With good SEO, you can:
Get more visibility in your local area
Build trust with customers who find you online
Compete with bigger companies—even on a small budget
🔑 Key Elements of SEO for Roofers
Here are the main areas to focus on when starting with SEO:
1. Google Business Profile (GBP)
This is your local listing on Google. It appears on Maps and in the "local pack" (the top 3 listings under the map in search results).
✅ Make sure your profile is fully filled out
✅ Add recent photos of your work
✅ Ask happy customers to leave reviews
✅ Keep your phone number, hours, and address up to date
2. Local Keywords on Your Website
Use the right keywords to help Google understand what you offer and where you work.
For example:“Roof repairs in Leeds”“Emergency roofer in Brighton”“Flat roof specialist in Manchester”
✅ Add these keywords to your homepage, service pages, meta titles, and image alt tags.
3. Service Area Pages
If you work across multiple towns or cities, create dedicated pages for each location.
Example:
/roofing-services-leeds
/flat-roof-repairs-bradford
/emergency-roofer-harrogate
This helps your site rank for searches in all the areas you cover.
4. Mobile-Friendly Website
Most customers search on their phones. A slow or badly designed site will turn them away.
✅ Make sure your site loads quickly
✅ Check it’s easy to navigate on mobile
✅ Add clear “Call Now” or “Get a Quote” buttons
5. Quality Content
Add helpful content that answers your customer’s questions.
Examples:
“How much does a new roof cost in 2025?”
“5 signs your roof needs repairing”
“How long does a flat roof last?”
Blog posts like these show Google that your site is active and relevant.
🛠️ Tools to Help You Get Started
Google Business Profile - Free tool for managing your local listing
Google Keyword Planner - Helps find the right keywords to target
Detailed SEO Extension - Review on-page SEO quality
📈 Final Tips for Roofers Starting SEO
Focus on your local area first
Keep your website updated with new content
Get more online reviews from happy customers
Be patient—SEO takes time, but it’s worth it
🚀 Want Help With Your SEO?
At Slinghot Marketing, we help roofing businesses just like yours get found online, generate more leads, and grow sustainably. Whether you’re just starting or want to improve your existing results, we’re here to help.
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