100+
TRADES BUSINESSES GROWN
5.0★
GOOGLE & TRUSTPILOT RATING
£1.8M+
GENERATED FOR OUR CLIENTS
UK-based
ALL WORK DONE IN BRITAIN
WHY IT MATTERS
Why marketing for tradesmen usually fails
Most trades businesses get their work through word of mouth referrals and repeat customers. That's fine until the pipeline slows, and then there's nothing to fall back on.
The usual fixes don't hold up either. A one page website can't rank for more than one thing. Lead apps put you in a race to the bottom bidding war for jobs you might not win. And SEO on its own takes months, which is a long wait when you need work booked in for next month.
What actually works is fairly boring. A separate page for every service you offer, each one targeting what people in your area really type into Google, with ads running underneath while the rankings build.
WHAT YOU GET EVERY MONTH
Our digital marketing services for tradesmen
One monthly fee covers all of it, including the ad spend and the website build. There is no separate invoice and no add-ons.
01
Keyword research
We use Semrush to find what your customers actually type into Google in your area, then pick the terms with real demand and a realistic chance of ranking.
02
Website build
A brand new site, built from scratch on Wix Studio around your business. No templates. One page per service, so Google understands exactly what you do.
INCLUDED AS STANDARD
03
Google ads
SEO compounds but it's slow. Ads bring enquiries in the first few weeks, so you're not sat waiting. We manage the campaigns and the ad spend comes out of your fee.
AD SPEND INCLUDED
04
Google Business Profile
Your listing in Google Maps and the local pack at the top of the results. For most trades businesses it's the single biggest source of phone calls.
05
Content & link building
Monthly blog posts answering what your customers ask, plus links earned from real sites that get real traffic. We don't buy cheap links.
06
Reporting
Plain English updates with Search Console screenshots, not confusing charts. Plus a WhatsApp group with both founders you can use any time.
RISK SITS WITH US
Two guarantees, in writing
GUARANTEE 1
No second payment until your first lead
You pay for month one. We don't take the second payment until someone has got in touch about your services off the back of our work. Google Ads is what makes that safe for us to offer.
GUARANTEE 2
Full refund if we don't beat our fees
If after twelve months the revenue our work brought in isn't more than what you've paid us, you get all of it back. Every pound.
Both guarantees measure revenue that came in through the website. Refunds are capped at total fees paid over the twelve month period, and conditions apply around access and response times. Full terms in the contract, no surprises in there.
PROOF
Real results from trades marketing
Three of our clients, with the numbers as they came out of Search Console.
Google & AI Rankings | Lead Apps | Facebook Ads | Word of Mouth | |
|---|---|---|---|---|
Buying intent | High. They typed your service and their town into Google. | Varies, but the same job went to four other firms. | Low. They were scrolling, not shopping. | Very high. You've been personally recommended. |
Time wasters | Few. Searchers with a specific term know what they want. | Plenty. You chase people who never meant to book. | Lots. Cheap enquiries, low close rate. | Almost none. |
Pick the jobs you want | Yes. We target the services and areas you want more of. | No. You bid on whatever gets posted. | Roughly. You target an area, not a need. | No. You get what you're given. |
Predictable month to month | Yes, and it grows rather than flattens. | Yes, while you keep paying. | Yes, while you keep paying. | No. Completely unpredictable. |
Speed to first enquiry | Weeks. | Days. | Days. | Whenever it happens. |
Yours if you stop paying | Yes. The website and organic rankings belong to you. | No. Leads stop the same day. | No. Leads stop the same day. | Yes. It's your reputation. |
Word of mouth is the best lead you'll ever get. You just can't turn it up when you're quiet, point it at the jobs you actually want, or plan a year around it. Search is the one you can do all three with.
WHERE YOUR WORK COMES FROM NOW
Every marketing method, and what each one can't do
You're already getting jobs from somewhere. This is an honest look at all four main methods, including ours.
MADE FOR TRADES
A marketing agency for trades businesses, not everyone
✔ Brand new website included as standard
✔ Google Ads and ad spend inside the fee
✔ No delegated account managers
✔ Direct WhatsApp access to both founders
✔ Plain English monthly reports
✔ Month to month, no long tie in
✔ UK team, UK clients only
✔ Trades and construction only
We're Charlie and Patrick. Two people, based in Cheshire, working with trades and construction businesses across the UK. The guys in those photos are the ones doing the work, and the ones you'll be messaging when you've got a question. There's nobody behind us to pass you on to.
LET'S TALK
Tradesmen marketing services from Slingshot
Tell us your trade and your town. We'll come back with what people near you are searching for, how many of them there are, and why your competitors are showing up above you.
Grosvenor House, 3 Chapel Street, Congleton, Cheshire, CW12 4AB
FAQ
Frequently asked questions about digital marketing for tradesmen
SEO, Google Ads management, the ad spend itself, and a brand new website where you need one. Also keyword research, your Google Business Profile, monthly blog content, link building and reporting. One number covers the lot. You won't get a separate invoice for ad spend.
It's based on your average job value, customer life time value and a few other factors. For most of our clients one won job covers the cost of months. If your average job is under about £3,000 we're probably not the right fit and we'll tell you on the call.
Impressions come before clicks, always. A new site usually starts showing up for local terms within about a month, and getting into the top five depends on how competitive your area is. That gap is exactly why Google Ads is in the package, so you're getting enquiries in weeks one and two rather than waiting.
Yes. Trades, construction and adjacent local service businesses in the UK only. We turn down work outside that, because knowing the market is most of the value. We also don't work with low ticket trades like window cleaning, because the maths doesn't work at our price.
No. We offer month to month rolling. We do ask you to give it three months, and we'll say that on the call.
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