★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
Outdoor Structures
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
Driveways
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
Builder
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
Landscaping
SEO in Cheshire for businesses that want to grow
We won't promise you #1 on Google in 30 days, tie you in for three years, or bury you in jargon. What we will do is rebuild your website if it's not pulling its weight, rank it for the terms your customers actually search, and keep improving it week after week until the calls come in.
We're based in Cheshire and work with trades businesses across the UK, from York to Southampton. The approach is the same wherever you are.
▮ = Clicks
What Our Clients Say
★★★★★ (Rated 5.0 across all reviews)
Why choose Slingshot as your Cheshire SEO agency
As a specialised SEO agency for trades businesses, we have the expertise to rank you on Google and the experience to turn those rankings into real enquiries. Everything is included in one monthly fee, no upsells. We're an extension of your team. You'll deal directly with the founders, Charlie and Patrick, working closely with you to understand your business and deliver the growth you're after.
Our SEO Case Studies
Our SEO service in Cheshire
01 Keyword Research
We use Semrush to find the exact search terms your customers type into Google in your local area. We focus on terms with real demand and a realistic chance of ranking, so the work we do shows up in the searches that actually bring in enquiries.
02 Website Build
A brand-new website is included as standard. No templates, no shortcuts. We build it from scratch on Wix Studio around your business and your customers. Fast loading, mobile-friendly, with clear ways for visitors to call, message, or book you.
03 GBP Optimisation
Your Google Business Profile is the listing in Google Maps and the local '3 pack' at the top of search results. For most trades businesses, it's the single biggest source of phone calls. We set it up properly, optimise it, and keep it updated.
04 Local SEO
Every page on your website has one job, to rank for a specific local search term. Service pages, location pages, and monthly blog posts each target different searches in your area, so you appear wherever your customers are looking on Google.
05 Link Building
We build links from other reputable websites pointing back to yours every month. Google treats those links as votes of confidence, so the more good sites that link to you, the higher you rank. We don't buy cheap links, we earn them properly.
06 Reporting
Plain English monthly reports showing what we did, your current rankings, and where the enquiries are coming from. Google Search Console screenshots, no confusing charts. You also get a WhatsApp group with both founders to ask questions any time.
Ready to rank higher on Google? Let's talk.
We always start by telling you what people are searching for in your area, how many of them are searching, and why your competitors are showing up above you for those searches.
Frequently asked questions about SEO in Cheshire
What's the difference between Local SEO and National SEO?
Local SEO targets people searching with a location in their query ("driveway installer Crewe", "builder near Knutsford") or people searching from a specific place. National SEO targets people searching without a location ("conservatory roof replacement cost"). Most trades businesses need local SEO. Some, like specialists who'll travel anywhere in the UK, need both. We'll build whichever your business actually needs.
What does a Cheshire SEO agency actually do?
Three things, broadly:
1. Build you a website (if you need one) that's properly set up for Google to rank.
2. Get that website ranking for the search terms your customers use in your area.
3. Keep improving it every month through new content, technical fixes, and links from other reputable websites.
Do you only work with Cheshire businesses?
No. We're based in Congleton, Cheshire, but we work with trades businesses right across the UK. Current clients are in Northamptonshire, the Midlands, Surrey, London, and elsewhere. The approach is the same no matter where you are.
How long does SEO take?
You'll typically see early movement within the first 4 to 8 weeks (more pages indexed by Google, growing impressions, calls coming through your Google Business Profile). Meaningful enquiry volume usually starts coming in between 3 and 6 months.
A brand-new website on a new domain typically needs 4 to 6 months to build up enough authority for the harder commercial searches like "kitchen extension Macclesfield" or "builder Crewe". We'll always be straight with you about realistic timescales for your specific situation.
Do you guarantee results?
We won't promise a #1 ranking on Google in any timeframe. Nobody honest can. What we can do is give you a clear and realistic view of what's possible in your market, and back it up with case studies for similar trades businesses. For some clients we sign a written ROI guarantee where appropriate, meaning if we don't deliver a positive return within 12 months, we refund your fees.
