Placeholder subtext about what we did and why that worked.
Garden Designer SEO Case Study
From a new website to stronger visibility, authority, and organic enquiries in London
CLICKS
Increased by 20x
IMPRESSIONS
Increased by 2.9x
INDUSTRY
Garden Design
REPORT DATE
April 2026
Overview
This London garden designer operates in the most competitive area of the UK and offers a more niche service than most businesses we work with. The goal was not just to generate enquiries through organic search, but to strengthen their online presence more broadly. After building the website, we improved their Google Business Profile, published blog content targeting relevant garden design searches, and ran Digital PR campaigns to build authority in their space. From July 2025 to April 2026, organic clicks increased from 25 to 502, while impressions rose from 12,780 to 37,060.
The Problem
This was a tough SEO brief for two reasons.
First, the client operates in London, where competition is stronger than anywhere else in the UK. Second, garden design is a niche service, which means there are fewer relevant searches to target and less room for waste in the strategy.
The client also wanted more than rankings alone. They wanted stronger visibility online in a broader sense, so the strategy needed to improve both search performance and industry presence.
What We Changed
We started by building the website and improving the foundations properly. From there, we optimised the Google Business Profile and continued publishing blog content around relevant garden-design-related searches.
Alongside that, we ran Digital PR campaigns to improve the client’s visibility within their industry. We worked with journalists to contribute useful content that matched the angle of their articles, writing everything on the client’s behalf, sending it for approval, and then forwarding it to publishers. That led to features in several publications, including multiple mentions in Homes & Gardens and Gardening Know How. Over time, we built working relationships with writers who regularly asked for the client’s input.
We also created a dedicated page for each completed garden project. Rather than relying on templated “garden design in [location]” pages, we used real project pages that naturally targeted relevant location-based searches. That gave the site more credibility, better relevance, and a much stronger user experience.
Why This Worked
This worked because the strategy matched how people actually choose a garden designer.
For a niche, high-trust service like this, generic SEO pages are weak. They may exist to chase keywords, but they usually do not build confidence. Real project pages do. They show proof, demonstrate style, and create natural relevance around the locations the client actually works in.
The Digital PR side mattered too. In a service where credibility is a huge part of conversion, being featured in respected publications makes the business more visible and more trustworthy. Combined with a properly optimised website, blog content, and Google Business Profile, that gave the client stronger organic reach and a stronger brand presence at the same time.
The Results
The growth was significant.
From July 2025 to April 2026, organic clicks increased from 25 to 502. That is a 20.08x increase.
Organic impressions increased from 12,780 to 37,060 over the same period. That is a 2.9x increase.
More importantly, the client strengthened their online presence in a way that fits the market they operate in. They improved local visibility, built authority through press features, and created a better long-term SEO asset by publishing project pages tied to real work rather than thin location pages.