Placeholder subtext about what we did and why that worked.
Electrician SEO Case Study
From no website to steady local visibility and qualified enquiries
CLICKS
Increased by 9.35x
REVENUE
Over £100k added
INDUSTRY
Electrical Services
REPORT DATE
April 2026
Overview
This electrical company was already turning over around £200,000 per year, but had no website in place. That meant they were missing out on local search visibility and inbound enquiries from people actively looking for their services online. We built the website from scratch, then focused on Google Business Profile optimisation, service-page SEO, and blog content targeting relevant local searches. From July 2025 to February 2026, organic clicks increased from 23 to 215, while impressions rose from 12,531 to 29,038.
The Problem
The biggest issue was simple: there was no website.
For a local service business, that means no real organic presence, no service pages to rank, and no proper place to turn search traffic into enquiries. Even if the business already has a decent reputation offline, it still loses work when people search online and find competitors instead.
There was also no off-site SEO budget, so the strategy had to focus on the highest-leverage work first. That meant using the assets we could control directly: the website, the Google Business Profile, the service-page structure, and the customer journey.
What We Changed
We built the website and optimised it around the services the business wanted to be found for.
Because there was no budget for off-site SEO, our work focused mainly on three things.
First, we improved the Google Business Profile to capture quick local wins and strengthen visibility in map-based searches.
Second, we published blog posts targeting relevant searches, using that content to bring in traffic and support the main service pages through internal linking.
Third, we tightened the on-page SEO and conversion path so that visitors landing on the site had a better chance of becoming leads. That included making the key pages clearer, improving relevance for the right searches, and reducing friction around making contact.
Why This Worked
This worked because local SEO does not need to be complicated to be effective.
For service businesses like electricians, the fundamentals do most of the heavy lifting: a solid website, clear service pages, a well-optimised Google Business Profile, and content that supports the pages that make money.
The key is not just getting traffic. It is getting found for the searches that signal real intent, then making it easy for those visitors to turn into enquiries. That is exactly what this campaign was built to do.
The Results
The growth was strong.
From 23 clicks in July 2025 to 215 clicks in February 2026, organic clicks increased by 9.35x.
Over the same period, impressions rose from 12,531 to 29,038, which is a 2.32x increase.
More importantly, the business began receiving traffic from the kinds of local service searches that actually turn into work. The query data shows visibility across core electrician terms, emergency-intent searches, and branded searches, which is exactly the mix you want for a local service company.