AI SEO AGENCY FOR UK TRADES
We get AI to recommend trades businesses
★ ★ ★ ★ ★ RATED 5.0 ON GOOGLE AND TRUSTPILOT
Your customers are asking ChatGPT, Gemini and Google's AI Overviews who to hire. We make sure the answer includes you. Call it AI SEO, answer engine optimisation or generative engine optimisation - we do it for trades and local service businesses across the UK.
Free AI visibility report
Where you currently show up in ChatGPT, Gemini and Google's AI Overviews when people ask about your services, and which competitors are getting recommended instead of you. No charge, no obligation.
🏆 SEO Agency of The Year 2026 - British Agency Awards
2026
SEO AGENCY OF THE YEAR
5.0★
GOOGLE & TRUSTPILOT RATING
£1.8M+
GENERATED FOR OUR CLIENTS
UK-based
ALL WORK DONE IN BRITAIN
Your customers are already asking AI who to hire
People used to type "driveway company near me" into Google and ring whoever came up. Now a chunk of them ask ChatGPT or Gemini instead, or take whatever Google's AI Overview says at the top of the page. The AI gives them two or three company names, and the search ends there.
If your business is one of the names, you get the call before your competitors even know the enquiry existed. If it isn't, you're invisible in a channel that's growing every month, and most firms have no idea whether they show up or not.
That's the first thing we check. Before we change anything, we run the questions your customers actually ask through ChatGPT, Gemini and Google's AI Overviews, and show you who's getting recommended right now.
Our clients are already being recommended by AI
BUILDING COMPANY AEO CASE STUDY
House extension customers straight from ChatGPT
A building company who's now cited by ChatGPT, Gemini, Copilot and Perplexity. Visitors land directly on their service pages.
£20,000/month
average added from AI visibility alone
4
AI tools recommend the company
28x
traffic increase since we started
INSPECTION AEO CASE STUDY
Half of ChatGPT visitors go on to make an enquiry
An inspection company that received five enquiries from ChatGPT in the first six weeks working with us.
50%
of ChatGPT visitors enquired
1 in 5
enquiries came from ChatGPT
2
six figure contracts from Copilot (so far)
ROOFER AEO CASE STUDY
Converting 1 in 2 leads that come from AI search
A roofing company selling half of the leads that come from AI because the customer already did the research.
1 in 2
enquiries from AI book the job
30%
revenue increase in four months
55x
return on investment
AI tools don't keep their own rankings
ChatGPT, Gemini and Copilot don’t have a secret index of businesses. When someone asks them who to hire, they search the web the same way a person would and cite what they find.
The businesses that rank well, and get mentioned on other credible sites, are the ones that get recommended. That means most AI visibility is won with real SEO. The difference is in the detail: AI tools send longer, more specific searches than people do.
They lean heavily on pages that answer the full question, and they cross-check you against what other websites say about you. A site with authority, clear service pages and a consistent footprint across the web gets picked. A thin site nobody links to doesn’t.
We check the exact searches AI tools run for your trade and your area, then make sure your pages answer them and your business holds up when the AI goes looking for proof.
AEO, GEO, LLM SEO. Different names, same job
Answer engine optimisation (AEO)
Getting your business into the direct answers people see instead of a list of links. That covers Google's AI Overviews and chatbots like ChatGPT. The work is structuring pages so they answer the whole question, clearly enough to be quoted.
Generative engine optimisation (GEO)
The same goal, named after the generative AI tools doing the answering. GEO is about being the source the AI cites when it writes its answer, which comes down to rankings, authority and being mentioned on sites the AI trusts.
LLM SEO and ChatGPT SEO
SEO aimed at large language models, ChatGPT being the big one. In practice it means ranking for the searches these tools run behind the scenes, which are longer and more specific than what a person types.
AI search optimisation and AI visibility
The umbrella terms. AI visibility is simply whether your business appears when AI answers questions about your services and area. Everything above is a method for improving it, and it's the number we measure the work against.
How we get you into AI answers
01
AI visibility audit
We run the questions your customers ask through ChatGPT, Gemini and Google's AI Overviews, record who gets recommended, and show you the gap between you and them. This is the free report, and it's where every engagement starts.
02
Prompt research
We use Semrush and the searches AI tools run behind the scenes to find what actually triggers a recommendation in your trade and area. Then we go after those, not vanity terms.
03
Full context pages
A page per service and per area, written to answer the longer, more specific questions AI tools ask. Clear headings, straight answers, real project examples. Content an AI can quote, and a customer can trust.
04
Authority and mentions
Links earned from real sites that get real traffic, plus consistent listings and mentions across the web. AI tools cross-check you against other sites before recommending you, so your footprint has to agree with your website. We don't buy cheap links.
05
Google Business Profile
AI answers about local services lean on Maps data and reviews. We make sure your profile shows off the work you're proud of and matches everything else the AI finds about you.
06
Tracking and reporting
Plain English updates showing where you appear in AI answers and in Google, with Search Console screenshots and a record of the enquiries that came in. Plus a WhatsApp group with both founders you can use any time.
An award winning SEO agency for trades businesses
We're Charlie and Patrick. We're the ones doing the work, and the ones you'll be messaging when you've got a question, so you'll never be passed onto anyone else.
We're the right fit if you've got work coming in but you want more of it, or you want more of a certain type of project.
✔ No account managers
✔ WhatsApp access to both of us
✔ Search Console screenshots every month
✔ Month to month, no long tie in
✔ UK trade and construction specialists
What our clients say
Rated 5.0 on Google and Trustpilot. Read all our reviews here.
"They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had."
Mark Noble
"They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months."
Pete Murphy
"Excellent company, friendly, professional, great value. If you want your business to grow, these are the guys."
Mike Noden
"Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners."
Jacob Bradbury
Tell us about the work you want more of
Your trade, where you work, and the type of projects you want. We'll come back with what AI currently says when your customers ask, who's getting recommended instead of you, and what we'd do about it.
Grosvenor House, 3 Chapel Street, Congleton, Cheshire, CW12 4AB
Frequently asked questions
AEO is getting your business into the direct answers people see, whether that's Google's AI Overview at the top of the results or a chatbot like ChatGPT recommending companies by name. The work is a mix of normal SEO, pages structured to answer whole questions, and a consistent footprint across the web for the AI to verify you against.
The same discipline named after generative AI. GEO means being the source AI tools cite when they write an answer about your trade and area. It's won with rankings, authority and mentions on credible sites, not with a trick.
It's built on it. AI tools search the web and cite what ranks, so the foundations are identical: proper service pages, authority, a strong Google Business Profile. The AI-specific layer is answering the longer questions these tools ask and making sure other sites back up what your website claims. Anyone selling AI SEO without the foundations is selling you the roof without the walls.
You can't pay your way in and nobody can promise a specific placement. What moves the needle is ranking for the searches ChatGPT runs behind the scenes, having pages that answer the full question, and being mentioned on other sites it trusts, like directories, local press and industry sites. That's the work we do.
Although tracking tools aren't completely caught up to AI search visibility, we record how you appear in ChatGPT, Gemini and Google's AI Overviews for the questions that matter in your area, and track exactly which enquiries come from AI vs Google.
They do answer some questions that used to earn a click, mostly informational ones. For local services it cuts the other way: when the AI Overview names two or three local firms, being one of them matters more than ever, because the people who do click are further along and ready to enquire.
You're in a good starting position, because AI tools lean on pages that already rank. The gaps are usually elsewhere: pages that don't answer the longer questions AI asks, or a thin footprint across the rest of the web. The free report will tell you whether AI is recommending you already, and if it is, we'll say so.
It's not a separate service with its own invoice. AI visibility is part of our monthly SEO work, which covers keyword research, your website, Google Ads and ad spend, Google Business Profile, content and links, and reporting. Send us your site and we'll talk numbers after the free report.