★ ★ ★ ★ ★ RATED 5.0 ON GOOGLE AND TRUSTPILOT
Google ads
for trades
A lot of trades businesses on Google Ads are paying for clicks from people who were never going to book. We aim your ads at the jobs you want more of, and judge them on the enquiries that come in.
Free cost per job estimate
What a click costs for the jobs you want in your area, roughly how many clicks it takes to win one, and whether that works for you. No charge, no obligation.
🏆 SEO Agency of The Year 2026 - British Agency Awards
2026
SEO AGENCY OF THE YEAR
5★
GOOGLE & TRUSTPILOT RATING
£1.8M+
GENERATED FOR OUR CLIENTS
0
ACCOUNT MANAGERS
Where Google Ads goes wrong for trades businesses
You set a budget, the clicks come through, and the enquiries are for the wrong work. Someone after a quick repair, a price for something you don’t do, a job forty miles outside your area. By the end of the month you can’t say which pound won which job, if any of them did.
It’s rarely the budget. It’s usually keywords broad enough to match cheap and DIY searches, every ad sending people to the same homepage, and tracking that counts a tap on a button or a visit to the contact page as an enquiry. Google is very good at finding more of whatever you tell it counts, so it goes out and finds more of the wrong people.
Spending more doesn’t fix any of that. Fixing the setup does. And before you touch the setup, it’s worth knowing what a job should cost you to win, which is what the estimate is for.
What your cost per job estimate tells you
Worked out from Google’s own click prices for your trade and area.
01
What a click costs
The going rate for the searches behind the jobs you want, in the area you cover. It changes a lot between trades and towns, so we look yours up rather than guess.
02
How many clicks win a job
Roughly how many clicks it takes to get an enquiry, and how many enquiries it takes you to land a job at your own win rate.
03
Whether it works for you
What one won job would cost you in ad spend, set against what that job is worth. If the numbers don’t work, we’ll tell you before you spend anything.
Real Google Ads results for trades businesses
Three of our clients, with the numbers taken straight from the Google Ads accounts and enquiry forms.
Conservatory Roofing
From no form enquiries to ten in a month
We rebuilt the Google Ads account in May around conservatory roof replacement, with every click going to a page about that one job. It runs alongside our SEO.
0
enquiries in May
8
enquiries in June
10
enquiries in July
Glass Structures
Rebuilt around a landing page for every product
We split the account into seven ad groups, one per product, each sending clicks to its own page. London got its own campaign once it was clear it converted better.
7
ad groups with their own landing page
£31
cost per enquiry
34x
return on ad spend
Brickwork
The busiest "quiet season" they every had
We set up a campaign to account for the lower search volume in their quiet season. It proved that there's always customers out there, and someone's getting them.
1 in 17
click to lead conversion rate
4
services with their own ads
£12,000
approx average monthly added revenue
The two people running your ads
We’re Charlie and Patrick. We do the keyword research, write the ads, build the landing pages and go through the search terms ourselves. There’s nobody behind us to pass you on to, so the person running your account is the person you message when you’ve got a question.
✔ A landing page for every job you advertise
✔ Only real enquiries counted as results
✔ Ad spend included in one monthly fee
✔ WhatsApp access to both of us
✔ Month to month, no long tie in
How we run PPC for tradesmen
Six things, done on every account. One monthly fee covers all of it, including the ad spend.
01
Keyword research
We find what people planning the jobs you want type into Google in your area, and leave out the searches that bring in small jobs and DIYers.
02
Landing pages
Each job you advertise gets its own page on your website, matched to the ad that sends people there. Google tends to charge less for clicks that land on a closely matched page, and visitors are more likely to get in touch.
03
Campaigns by job type
We split campaigns by job, so a conservatory roof and a timber frame extension never fight over the same budget. We write every ad ourselves.
04
Conversion tracking
We count real enquiries and nothing else. A visit to your contact page or a tap on a button isn’t an enquiry, so Google never gets told it is.
05
Search term checks
We go through the searches your ads actually showed for and block the ones costing you money without bringing work in.
06
Reporting
Plain English updates showing the enquiries that came in and what each one cost. Plus a WhatsApp group with both of us you can use any time.
Two guarantees, in writing
GUARANTEE 1
No second payment until your first lead
You pay for month one. We don’t take the second payment until someone has got in touch about your services off the back of our work. Google Ads is what makes that safe for us to offer.
GUARANTEE 2
Full refund if we don’t beat our fees
If after twelve months the revenue our work brought in isn’t more than what you’ve paid us, you get all of it back. Every pound.
Questions trades ask about Google Ads
It depends on what a click costs for your jobs in your area, and that varies a lot between trades and towns. That’s why we start with the estimate. We look up the real click prices for the work you want, then show you what a won job would cost before you commit to anything. Our monthly fee includes the ad spend, so you pay one number.
Usually within the first few weeks of going live, once Google has had enough clicks to learn from. How many depends on the click prices for your jobs and how much you put behind them.
Usually one of three things: keywords broad enough to match cheap and DIY searches, ads that all point at your homepage, or tracking that counts things that aren’t enquiries. Google then goes looking for more of whatever it’s been told is a result. That’s where we start with any account we take on.
If you can, both. Ads bring enquiries in within weeks but stop the day you stop paying. SEO is slow to start, then keeps bringing work in without paying per click. On our standard package we run ads while your rankings build, all under one fee.
Yes, and we’d rather keep the history than start from scratch. The first thing we check is what’s being counted as a conversion, because if that’s wrong, everything Google does after it is wrong too.
No. It’s month to month. We’d suggest giving it three months so there’s enough data to judge it properly, but you can leave whenever you want.
Tell us the jobs you want more of
Your trade, the area you cover and the jobs you’d happily take ten of tomorrow. We’ll look up what those clicks cost, ring you for your job value and how many quotes you win, and tell you straight whether Google Ads will pay its way.
Grosvenor House, 3 Chapel Street, Congleton, Cheshire, CW12 4AB