SEO Case Study: Real Results from Tradesmen We’ve Helped in 2025

At Slingshot Marketing, we don’t just talk about SEO. We show what it can do. Below are three real-world examples of how our SEO and website services helped UK tradesmen get more leads, more enquiries, and better jobs.

These case studies cover builders, landscapers, driveway installers, and architects. Each business faced different challenges, but the outcome was the same: better rankings, higher traffic, and real results.

Glass House Architecture: Competing at the Top End of the Market

The Challenge

Glass House Architecture wanted to rank nationally for high-end glass structures. But they were up against major brands with massive websites. Their own site had good content, but it wasn’t converting. Pages were hard to navigate. There were no clear calls to action, and even existing visitors weren’t enquiring.

Our Approach

We started with the user experience. Without rebuilding the site, we improved its structure, made it easier to get in touch, and boosted its internal linking. Then we tackled the content, updating key pages and improving on-page SEO. We also secured placements in relevant directories and publications to strengthen trust.

The Results

• 87% increase in search visibility

• 75% more organic traffic

• 216% rise in lead volume

• 43 keywords now ranking number one nationally, including:

  • “high end conservatory”

  • “luxury conservatory”

  • “glass house extension”

    
    

With an average project value in the five-figure range, the return on investment has been outstanding. Their first enquiry alone was worth six figures.

Drive Tech UK: From DIY Site to Number One in Two Months

The Challenge

Pete from Drive Tech UK had a one-page site built by a friend. It looked fine, but it wasn’t functional. No service pages, no SEO structure, and no real results. He wanted local leads but had no way to rank well in Google.

Our Approach

We built a new site from the ground up. The new design kept his original style but added proper navigation, keyword targeting, service pages, and blog content. We also migrated his domain cleanly and connected all the key Google tools.

The Results

• 248% increase in visibility

• 142% more traffic

• 117% more leads

• Now ranks first for:

  • “driveways Wolverhampton”

  • “concrete driveways Wolverhampton”

  • “concrete print drive”

    
    

Just weeks after launch, Pete sold three jobs in one week, covering a full year of SEO costs. He’s since referred several other business owners to us.

Creations Building & Landscaping: Local Visibility That Works

The Challenge

Tom had been running a strong local business in Surrey, but his old DIY website wasn’t helping him grow. It lacked structure, had no trust elements, and didn’t follow SEO best practices.

Our Approach

We’d already been managing Tom’s social media for over a year. When he was ready for SEO, we built him a new website designed for Google and for customers. It featured service pages, local SEO targeting, reviews, and clear calls to action.

The Results

• 204% boost in visibility

• 342% increase in website traffic

• 14 keywords now in the top position

• Early ranking results included:

  • 2 for “Reigate builders”

  • 4 for “paver installation near me”

    
    

The site now delivers steady leads to support his long-term growth. As with all our clients, the structure we used is the same method we apply to roofers, electricians and builders alike.

What These Projects Prove

SEO works when it’s done properly. These businesses didn’t just get more traffic. They got better leads. That means:

• They could be more selective with the jobs they took on

• They reduced downtime between jobs

• They moved away from relying on word of mouth

  
  

If you want more high-quality local enquiries, these stories show what’s possible.

You can also read more about our methods in the results speak for themselves, or explore step-by-step SEO to see how we plan, build, and optimise trade websites to rank.