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Rated 5 stars & trusted by over 100 tradesmen across the UK
SEO Designed to Actually
Get You Leads
SEO & advertising for roofing contractors – lead generation for roofers
Slinghot Marketing is a trusted roofing SEO agency serving contractors across the UK.
Our SEO service helps your roofing business appear at the top of Google. You’ll also get a custom website designed to turn leads into paying customers, with SEO included from the start.
For a single monthly fee, you get a new mobile-friendly website plus ongoing SEO and advertising to make your phone ring.
We provide tailored lead generation services for roofers by targeting the keywords that matter most to homeowners. With 24/7 WhatsApp support and full transparency, we treat your business like our own.
Contact us today to start getting quality roofing leads and see how we outperform the competition.
All-in-one package:
Custom website built for roofing, plus ongoing SEO & local ads.
Targeted leads:
We optimise for “local roofing” searches in your area only.
Fast results:
Clients typically see more calls in weeks, not years.
24/7 support:
Message us on WhatsApp anytime with questions.
Proven success:
Roofers with Slinghot see up to 3× more leads in six months.
How SEO helps roofing businesses
SEO (Search Engine Optimisation) puts your roofing company right where customers are looking: on page one of Google.
Nearly 84% of people searching for service call a roofing company after researching online. By ranking for searches like “roof repair near me” or “flat roof contractor”, you reach these high-intent leads first.
For example, Google often shows a Map Pack and organic results for service searches. By optimising your site and Google Business Profile for roofing terms, you double your chances of appearing on page one.
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Local Visibility: 30% of mobile searches are location-based, making local SEO crucial. We optimise your Google Business listing and build local citations so you dominate the Map Pack in your town.
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More Calls, More Jobs: Because 62% of customers research roofers online before calling, ranking higher directly drives new business. With our strategy, your site shows up for keywords like “roofing company [Your Area]”, “local roofer” and other phrases potential clients use.
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Credibility & Trust: Homeowners trust businesses with good reviews. In fact, 84% trust online reviews as much as personal recommendations. We help you collect positive Google reviews and showcase them, making your roofing firm look trustworthy and established.
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High ROI Marketing: Unlike paid ads that stop working when you stop paying, SEO is a long-term investment. It typically delivers a 500%+ ROI – meaning a five-times return. Once you rank highly, the traffic and leads keep coming at minimal extra cost. Over time, your ROI compounds.
We focus on SEO for roofers and local SEO for roofing companies. This ensures customers find you first, not your competitors. Roofer SEO improves your online visibility and ensures a steady flow of roofing leads. This approach maximises your online visibility and ensures a steady flow of roofing lead generation.
Our roofing SEO services - what’s included
We offer complete roofing company SEO services. This includes website design tailored to your business. Here’s how our roofing SEO and lead generation services help you dominate online search:
Local SEO for roofing companies
We optimise your Google Business Profile and local listings like Yell, 118 and Bizify. This helps you appear in the Map Pack and nearby searches. We also target keywords with place names like “Oxford roofer” to drive more local enquiries.
On-site SEO & custom website:
Your website will be mobile-friendly, fast and designed to convert visitors into leads. Each page is SEO-ready with roofing keywords like flat roofing and emergency repairs, as well as tehnical SEO such as fast loading. We build roofing websites with structure in mind, so Google and customers both love it.
Content strategy and keyword position tracking:
We research the best keywords for your services. Then we write or improve content on your site, like service pages or blog posts, to target them. This keeps your site ranking, answers customer questions, and helps turn visitors into enquiries.
Google Business Profile & reviews:
We fix or set up your Google Business profile with correct info, strong photos and reviews. Then we help you get more five-star reviews and manage responses. This builds trust and helps you rank higher for local roofing searches.
Link building & generating online citations:
We build local and roofing-related links to boost your authority with Google. This includes listings in supplier directories, trade websites, and news articles. It shows Google your site is trusted, which helps you rank higher in search results.
Rank tracking & analytics reporting:
Every month we send reports on traffic, rankings and leads. We also track how many calls or forms came from SEO. This way, you can see exactly what you’re getting for your spend. No fluff - just clear results and regular updates.
Competitor analysis for roofers:
We check what your local competitors are doing – their rankings, backlinks and keywords. Then we build a plan to beat them. We also track your progress against them, so you always know where you stand and how you're improving.
Optimised user experience (UX):
Your site won’t just look nice – it’ll be easy to use. We make sure it’s quick to load, clear to navigate and simple to enquire. Each site is built with a clear call to action to help turn visitors into roofing leads. That means more of your visitors turn into roofing leads, whether they’re on a phone or desktop.
Every aspect of our service is included in the single monthly fee. There are no hidden extras. We start by auditing your current online presence and then execute the above tasks in sync. With your new website and our proven SEO approach, we help your roofing business outrank local competitors and get roofing leads regularly.
Our process – how it works
1. Comprehensive SEO audit
We begin with a thorough audit of your website, Google profile, and online listings. We identify technical issues (site speed, mobile usability), on-page gaps (missing keywords or content), and citation problems. This analysis informs our strategy so we target the right fixes first.
2. Extensive keyword research
We identify what your potential customers are searching for - whether it’s “roof repair quotes” or “gutter cleaning [town]”. We focus on a mix of broad service terms and location-specific keywords. This ensures we reach local homeowners in your area ready to hire a roofer.
3. Custom website build
All our roofing clients get a brand-new website included. In just 2–3 weeks we launch a modern site built on technical SEO best-practices: mobile-responsive design, fast loading, and optimised page structure. Every page is set up with the primary keywords we found.
4. Google Business Profile optimisation
We access and optimise your Google Business listing. We add photos of your recent projects, update business hours, and ensure your NAP (name, address, phone) is consistent across the web. We also create local citations on trusted platforms to reinforce your local presence.
5. On-page SEO optimisations
We optimise each page’s title tags, meta descriptions, headers and images with the chosen keywords. We also fine-tune page copy for readability and engagement. If needed, we add structured data (schema) so Google can better understand your services (and show things like star ratings in search results).
6. Quality link building
We reach out to industry partners, local news sites, and tradespeople to earn high-authority backlinks. For example, getting featured in a trade association directory, or contributing to local home improvement blogs. These links raise your site’s authority for Google (especially important for competitive keywords).
7. Targeted content creation
High-value content is key. We’ll write service pages, FAQs, and blog posts that answer common customer questions. For example, a blog post on “How to identify roof damage” or “Benefits of metal roofing”. This content helps improve roofing contractor SEO by targeting search phrases real customers use.
8. Ongoing support and reporting
After launch, we continuously monitor performance. We tweak content, adjust keywords, and keep up with Google’s algorithm changes. You’ll get monthly reports on rankings, traffic, and leads. We offer regular check-ins (via WhatsApp or call) to show progress and make sure you’re happy with everything.
Throughout this process, you’ll deal directly with our founders, Charlie and Patrick - not a faceless account manager. Because our SEO process is transparent, you always know what we’re doing. We start work within days of signing up and keep momentum, so you won’t hear “work starts soon” or “waiting for budget approval.” Instead, you’ll see us rolling up our sleeves and delivering results.
Why Choose Slinghot Marketing
We specialise exclusively in helping trade businesses like yours, so we know roofing inside out. With Slinghot Marketing, you’re getting support from proven roofing SEO experts.
Our clients choose us because we offer more value and better support than other agencies.
You get expert roofing SEO service built just for contractors. We combine technical skill with real, personal service.
We don’t just chase rankings, we aim for growth. Every site we build has a clear call to action to convert visitors into enquiries.
Our clients love the results. Their responses to our efforts speak volumes. Our clients trust us because we’re roofing SEO pros, not just general marketers.
Slinghot Marketing consistently delivers real growth for roofing companies. From five-star Google reviews to calendar-booked jobs, our approach builds your credibility and sales together.
"The results were astonishing and Slingshot have since gained a long-term partnership with us to continue the good work. Support small businesses that go the extra mile for you, give them a shot, you won’t be disappointed!"
Jacob Bradbury, Derbyshire
★★★★★
"Can't praise the guys at Slingshot enough. They've really helped with my online presence, which in turn has led to more customer enquiries."
Paul Tabb, Gloucestershire
★★★★★
"I was not expecting the response my business got. Not only did they take me from a quiet period, but pushed my business all year (and continue to do so) making it one of the most profitable years I've ever had."
Mark Noble, Staffordshire
★★★★★
"In such a short time, they have completely turned my business from not getting many enquiries, to getting a shed load all in a matter of months. They completely rebuilt my website and got me flying up Google in no time."
Pete Murphy, West Midlands
★★★★★
Fixed pricing
You get a brand-new website (no extra fees) plus expert SEO services for roofers, all for one low monthly rate. Other agencies charge thousands just to build a site or lock you into expensive contracts. With us, the price is simple and upfront.
Website included
There's no "setup fee" or extra cost for the website development. Your site is built to convert and included in the package. It’s not a cheap template - it’s a tailored site optimised for your roofing services, built from the ground up.
24/7 support
Need a quick change or have a question at midnight? Send us a WhatsApp message. We respond promptly, any time. Our competitors often use slow email tickets, but with us you can chat directly with real people.
Regular updates
You’ll never be in the dark. We provide monthly Google Data Studio reports showing rankings and leads. We update you on every major step via WhatsApp. Transparency is one of our core values - you know exactly what we're doing at all times.
Proven results
On average, roofers working with us triple their leads in just six months. We achieve this by combining a new optimised website with considered SEO and local marketing. We have real case studies and satisfied clients to prove it.
Highly rated
We’re proud of our reputation. Slinghot Marketing is rated five stars on Google and Trustpilot, and we’re trusted by over 100 trades businesses across the UK. Our clients’ testimonials speak for themselves.
Industry specialists
We focus on roofing and related trades, not random businesses. We speak your language and understand your market. This means quicker strategy, better keyword choices, and compliance with industry standards.
Data-driven
We use top tools like SEMrush and Google Analytics to monitor performance. Everything we do is measurable. If something isn’t working, we adjust the strategy. There’s no guesswork.
Ready to Rank Higher on Google and Get More Roofing Leads?
If you want to stop forking out on ad spend and start owning the local search results organically, Slinghot Marketing is here to help.
We offer expert SEO for roofing contractors with a focus on real results. Our custom website + lead generation services for roofers are all about one thing: getting you more calls and jobs.
Let’s have a no-pressure chat about how we can triple your leads and grow your roofing business. With clear reporting, personal support and real SEO results, it’s easy to see why roofers choose Slinghot to reach page one.
Call or text 07480 800643
Frequently asked questions
Roofing SEO means optimising your website and online profiles specifically for roofing-related searches. Essentially, when someone types “roofer near me” or “best roofing company” into Google, we want your business to appear at the top. With 84% of online searchers calling a roofing company after searching, being visible means more quotes and jobs. If you rely on walk-ins or passing trade, you’re missing a huge portion of customers who start online. SEO for roofers targets those exact searches and turns them into roofing leads.
SEO is a long-term strategy, but we aim to deliver leads as quickly as possible. Most roofers start seeing a noticeable increase in calls within 3–6 months. According to industry research, SEO campaigns generally begin generating regular leads in that timeframe, with peak ROI often in the second year. We do everything we can to speed up results (optimising on-page from day one, aggressive local tactics), but sustainable ranking positions usually take several months. That’s why we work with clients on a 12-month basis – to ensure lasting success.
Our service includes a completely new website plus all the ongoing SEO and local marketing listed above. In practice, this means: custom website design (built on Wix for speed and flexibility), keyword research, content creation, on-page optimisation, Google Business setup, citation building, link building, and analytics. You also get free monthly maintenance and updates (we handle all technical tweaks and hosting). There are no hidden fees – web design, SSL, and third-party software are all covered. You simply pay one monthly fee, and we do the rest.
Most roofing businesses have outdated sites that aren’t optimised for SEO or mobile users. We include a new website because it’s the quickest way to fix many issues (mobile-friendliness, loading speed, SEO structure). The websites we build are tailor-made for roofers – mobile-responsive, fast, conversion-focused, and structured around a clear call to action. Every page we build will be fine-tuned for the relevant roofing keywords.
Local SEO for roofers can target multiple service areas. We optimise your Google Business Profiles to target each city or town you serve and optimise content for each area on your website. For example, we might create dedicated pages for “Roofers in [Town A]”, “Roof Repair [Town B]”, etc. The SEO strategy then focuses on those locations. The goal is that when people search in local SEO for roofing companies keywords in each area, your business appears prominently.
Our standard agreement is 12 months. SEO takes time, and month-to-month plans are usually too short to deliver results. A year-long commitment ensures we can implement strategies fully and refine them. After 12 months, you can continue on a rolling basis if you’re happy (most clients do) or pause as needed. We believe in earning your business, so if you’re not satisfied, you have an easy cancellation process after the minimum term.
We provide transparent monthly reports covering keyword rankings, website traffic, and new leads generated. We use Google Analytics and call-tracking software so you see which searches turned into calls or form submissions. Every month, you’ll get a simple dashboard showing improvements and highlights. We also share screenshots of Google search positions for your target keywords. Combined with our regular WhatsApp updates, you’ll always know exactly what we’re doing and the results we’re getting.
Our main focus is SEO, but we can certainly set up paid ads as well. Many roofers benefit from complementary Google Ads campaigns. These ads give immediate visibility while SEO is building. If desired, we can run geo-targeted Google Ads campaigns for your roofing services. These ads integrate with your SEO strategy, and of course, we manage the ad spend and optimise the campaigns, but the £600 SEO package itself is focused on organic traffic and local optimisation. We can discuss adding advertising to your plan if it fits your budget and goals.
We specialise in local trades, especially roofing, so we know your market. We pair that expertise with hands-on service; you text us and actually get a person on the other end. We combine expert web design with roofing SEO marketing and local advertising. Unlike big agencies, we don’t hide behind generic reports. You deal with Charlie and Patrick directly. We also include a website in our package, whereas others try to sell you a new site for an extra £1,000+. And we focus on leads, not just traffic. Our pricing is straightforward, our results are proven (5-star reviews and case studies to prove it), and we keep you informed every step of the way.