★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
Outdoor Structures
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
Driveways
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
Builder
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
Landscaping
Why is SEO so good for underfloor heating installers
Underfloor heating projects run from £2,500 single-room electric installs up to £25,000+ for full wet systems in larger extensions and new builds. Buyers are typically renovating or building, so the wider project context drives higher-value attached work. Most installers rely on plumber and architect referrals. Organic Google search for the system-specific and renovation-led terms is reachable and delivers higher-margin enquiries from buyers planning bigger projects.
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Why choose us to do SEO for your underfloor heating business
Ranking on Google is one thing. Turning those rankings into real enquiries for your underfloor heating business is another. We do both, because we specialise in SEO for Trades and nothing else. Everything sits inside one monthly fee, no upsells. You deal directly with the founders, Charlie and Patrick, who'll learn how your business actually runs and shape the work around the growth you're after. Our 60-Day Foundation Guarantee means the basics are live and ranking within two months, or we keep working for free.
Our process for SEO for underfloor heating installers
01 Keyword Research
We use Semrush to find the exact search terms your customers type into Google in your local area. We focus on terms with real demand and a realistic chance of ranking, so the work we do shows up in the searches that actually bring in enquiries.
02 Website Build
A brand-new website is included as standard. No templates, no shortcuts. We build it from scratch on Wix Studio around your business and your customers. Fast loading, mobile-friendly, with clear ways for visitors to call, message, or book you.
03 GBP Optimisation
Your Google Business Profile is the listing in Google Maps and the local '3 pack' at the top of search results. For most trades businesses, it's the single biggest source of phone calls. We set it up properly, optimise it, and keep it updated.
04 Local SEO
Every page on your website has one job, to rank for a specific local search term. Service pages, location pages, and monthly blog posts each target different searches in your area, so you appear wherever your customers are looking on Google.
05 Link Building
We build links from other reputable websites pointing back to yours every month. Google treats those links as votes of confidence, so the more good sites that link to you, the higher you rank. We don't buy cheap links, we earn them properly.
06 Reporting
Plain English monthly reports showing what we did, your current rankings, and where the enquiries are coming from. Google Search Console screenshots, no confusing charts. You also get a WhatsApp group with both founders to ask questions any time.
Let us look over your underfloor heating website
Curious which underfloor heating installers are pulling in the local enquiries on Google? Request a free competitor gap review. We'll analyse your site, your Google Business Profile and the top-ranking competitors in your area, then walk you through the fastest SEO wins for the next 90 days. No obligation, no slide deck full of jargon.
Frequently asked questions about SEO for Underfloor Heating Installers
We value transparency above everything else - so if you have a question, just ask!
Why does SEO work so well for underfloor heating installers?
Underfloor heating is bought during renovations and new builds, and the buyers research thoroughly: wet vs electric, retrofit options, control systems. Ranking for those research-led terms positions your business in front of homeowners and builders during the early specification phase, which is exactly when the installer decision tends to be locked in.
How is SEO different from Google Ads?
Ads stop the second you stop paying. SEO compounds: a page that ranks in month three is still ranking and producing enquiries in year three. SEO is also cheaper per enquiry once it's working, because you're not paying for every click. The trade-off is that SEO takes longer to get going.
Do you guarantee results for underfloor heating installers SEO?
Three guarantees. The 60-Day Foundation Guarantee covers the build phase: site live, Google Business Profile ranking, directories sorted. The 120-Day First Enquiry Guarantee means your first qualified lead lands within four months or you stop paying. And our 12-Month ROI Guarantee applies to selected contracts.
Will I get reports I can actually understand?
Plain English monthly reports. What we did, what's ranking, where the enquiries came from. Google Search Console screenshots, no confusing charts. You also get a WhatsApp group with both founders, so you can ask questions any time.
What if I already have a website?
We will audit it. If it's solid we work with it. If it's holding you back, which is more often the case, we build a new one from scratch on Wix Studio, included as standard in our service. No extra cost for the build.