100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for bricklayers
Bricklaying demand is steady and practical, and people search Google when they need brickwork or repointing doing, not off a social feed. A lot of work comes through builders, so direct homeowner searches are an open channel most bricklayers ignore.
Practical intent
People search Google when they need brickwork doing.
Direct work
SEO adds homeowner enquiries beyond builder referrals.
Steady searches
Repointing and walls bring consistent, higher-margin jobs.
The bricklaying searches your customers are typing
Bricklaying covers new brickwork, repointing, garden and retaining walls, and extension work, usually with the town added. Repointing and walls are steady domestic searches, while extension and new-build brickwork brings the bigger jobs, so we target both.
🔎︎
bricklayer near me
🔎︎
brickwork
🔎︎
repointing
🔎︎
garden walls
🔎︎
bricklaying services
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a bricklaying business
Bricklaying pays through steady repointing and wall work plus the bigger extension and new-build brickwork SEO surfaces. Use the calculator to estimate the return for your average job value and county.
What our SEO process for bricklayers actually includes
It starts with keyword research, finding the terms your customers search - bricklayer, brickwork, repointing, garden walls - including the steady domestic work that bypasses the builders. If your site isn't built to bring in that work, we rebuild it to rank and convert, included at no extra charge. We optimise your Google Business Profile so you show in the map pack for "bricklayer near me", and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like builders and plasterers, never rival bricklayers, and report monthly on what's ranking and what's turning into jobs.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for bricklayers
We build links mainly through local swaps with non-competing trades - builders, plasterers, roofers, landscapers and groundworks contractors, never rival bricklayers. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
•
Builders
•
Plasterers
•
Roofers
•
Landscapers
•
Groundworks
•
Stonemasons
•
Renderers
•
Damp proofing
•
Brick suppliers
Let us look over your bricklaying website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Bricklayers
We value transparency above everything else - so if you have a question, just ask!
Most of my work comes from builders. Why do I need SEO?
Builder work is great until it slows, and it leaves you dependent on a few contacts. SEO adds direct homeowner enquiries you control - repointing, garden walls, brickwork repairs - so you're not relying on the trade alone. It also wins higher-margin domestic work the builders keep for themselves.
Should repointing and walls have their own pages?
Yes. Repointing, garden walls and brickwork repairs are separate searches with their own intent, and they're steady domestic work. Giving them their own pages alongside the bigger extension brickwork is usually where the strongest returns come from.
It's a competitive trade. How do you make SEO work?
By targeting the searches your rivals ignore. The generic "bricklayer [town]" term is busy, but repointing, garden walls, specific brick and repair searches are lighter and higher intent. We build there first to get enquiries moving, then push on the broader terms.