100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for gas engineers
Heating demand is urgent and seasonal - no hot water, broken boiler, cold snaps - and those people search Google and call the first engineer who ranks. Boiler installs and landlord certificates add higher-value, planned searches most gas engineers' sites don't properly target.
Urgent, seasonal intent
Broken boilers send people straight to Google, ready to call.
First gets the call
Whoever ranks top for breakdowns in the area wins the job.
Installs and repeats
Boiler installs pay more and landlord certificates bring work back.
The gas and heating searches your customers are typing
Gas work splits into urgent searches like boiler repair and no heating, planned installs like new boiler and combi conversion, and repeat landlord gas safety certificates. The install and certificate terms pay most, so we map the full spread.
🔎︎
boiler repair
🔎︎
boiler installation
🔎︎
new boiler
🔎︎
gas safety certificate
🔎︎
gas engineer near me
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a gas and heating business
Gas work pays through steady services and repairs plus the higher-value boiler installs SEO surfaces, with landlord certificates giving repeat work. Use the calculator to estimate the return for your average job value and county.
What our SEO process for gas engineers actually includes
It starts with keyword research, pinning down the terms your customers use - boiler repair, boiler installation, gas safety certificates - the urgent and the repeat work. If your site isn't built to bring in those call-outs, we rebuild it to rank and convert, included at no extra charge. We optimise your Google Business Profile so you show in the map pack for "gas engineer near me", and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like plumbers and bathroom fitters, never rival gas engineers, and report monthly on what's ranking and what's turning into work.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for gas engineers
We build links mainly through local swaps with non-competing trades - plumbers, bathroom and kitchen fitters, builders, electricians and renewable heating firms, never rival gas engineers. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
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Plumbers
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Bathroom fitters
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Kitchen fitters
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Builders
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Electricians
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Heat pump installers
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Solar installers
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Insulation installers
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Heating suppliers
Let us look over your gas and heating website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Gas Engineers
We value transparency above everything else - so if you have a question, just ask!
A lot of my work is breakdowns. Does SEO help with that?
That's where it helps most. A broken boiler in winter sends people straight to "boiler repair near me", and they call the first few results. Ranking top in your area means those urgent jobs come to you, and they convert fast because no heating can't wait.
Should we target boiler installs and landlord certificates too?
Yes, that's where the bigger and the repeat money is. Repairs keep the pipeline full, but new boiler installs are higher value and landlord gas safety certificates bring work back every year. We target all three, usually leading with the urgent terms to move enquiries, then building the install and certificate pages.
Demand spikes in winter. How does SEO handle that?
It captures the spike and fills the quiet months. Rankings built in summer are already in place when the first cold snap hits and breakdown searches surge. We also target year-round work like installs, services and certificates, so you're not relying on winter alone.