100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for loft conversion specialists
A loft conversion is a major, researched spend, so homeowners read up, compare firms and shortlist on Google when they're serious, not off a social ad. Being the specialist - not a general builder - is an advantage, and the conversion-type terms are high intent, so ranking is very achievable.
Researched, big-ticket
Homeowners read up and shortlist on Google before committing.
Specialist advantage
Buyers want a specialist, not a general builder.
Split by type
Dormer, hip-to-gable and mansard are worth their own pages.
The loft conversion searches your customers are typing
Loft conversion buyers search by type - dormer, hip-to-gable, mansard, velux and bungalow conversions - usually with the town added. Each type is a distinct, high-intent search, so we target them as their own pages rather than one general loft conversion page.
🔎︎
loft conversion
🔎︎
dormer loft conversion
🔎︎
hip to gable conversion
🔎︎
velux loft conversion
🔎︎
loft conversion specialists
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a loft conversion business
Loft conversions are high-ticket - most run well into five figures - so a single extra project a month is a strong return and two or three transforms the year. Use the calculator to estimate the return for your average job value and county.
What our SEO process for loft conversion specialists actually includes
It starts with keyword research, splitting the demand by conversion type - dormer, hip-to-gable, mansard, velux - because each is a distinct, high-intent search. If your site isn't built to rank those and show your work, we rebuild it, included at no extra charge. We optimise your Google Business Profile so you show in the map pack, and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like architects and structural engineers, never rival loft firms, and report monthly on what's ranking and what's turning into projects.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for loft conversion specialists
We build links mainly through local swaps with non-competing trades - architects, structural engineers, builders, roofers and electricians, never rival loft conversion firms. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
•
Architects
•
Structural engineers
•
Builders
•
Roofers
•
Electricians
•
Plumbers
•
Plasterers
•
Staircase fitters
•
Window installers
Let us look over your loft conversion website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Loft Conversion Specialists
We value transparency above everything else - so if you have a question, just ask!
Should each conversion type have its own page?
Yes. Dormer, hip-to-gable, mansard and velux conversions are separate searches with their own intent, and a single "loft conversion" page can't rank for all of them. Giving each type its own page is usually where the strongest returns come from, and it matches how buyers actually search.
How do we beat general builders for this work?
By owning the specialist term. Homeowners often specifically want a loft conversion specialist, not a general builder, so ranking for "loft conversion" and the conversion types puts you ahead of builders who only mention it in passing. Your specialism and portfolio are exactly what win the shortlist.
It's competitive in some areas. How do you compete?
By winning the specific conversion-type searches and the surrounding towns your rivals ignore. The broad term can be crowded in cities, but the type-specific and location searches are lighter and higher intent. We build there first to get enquiries moving, then push on the broader terms as your authority grows.