100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for painters and decorators
Decorating demand is steady and practical, and people go to Google when they want a decorator, not a social feed. It's not a flashy product to advertise, which is exactly why SEO suits it - it just needs to rank when someone searches painter and decorator in your area, and most rivals don't bother.
Practical intent
People go straight to Google when they want a decorator.
No ads needed
Decorating isn't flashy, so SEO suits it - just rank when they search.
Bigger jobs too
Commercial and exterior contracts pay more and are less contested.
The decorating searches your customers are typing
Decorating searches split into domestic - painter and decorator, interior and exterior painting - and higher-value commercial and exterior work. We target both, since commercial and exterior jobs pay more and are far less contested than the broad domestic term.
🔎︎
painter and decorator
🔎︎
interior painting
🔎︎
exterior painting
🔎︎
commercial decorating
🔎︎
decorator near me
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a decorating business
Decorating pays through steady domestic work plus the bigger commercial and exterior contracts SEO surfaces, where one job can cover the work many times over. Use the calculator to estimate the return for your average job value and county.
What our SEO process for painters actually includes
It starts with keyword research, mapping the terms your customers use - painter and decorator, interior and exterior painting - plus the higher-value commercial work. If your site isn't built to rank and bring in enquiries, we rebuild it, included at no extra charge. We optimise your Google Business Profile so you show in the map pack for "decorator near me", and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like plasterers and builders, never rival decorators, and report every month on what's ranking and what's turning into jobs.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for painters and decorators
We build links mainly through local swaps with non-competing trades - plasterers, builders, kitchen and bathroom fitters, carpenters and flooring fitters, never rival decorators. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
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Plasterers
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Builders
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Kitchen fitters
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Bathroom fitters
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Carpenters
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Flooring fitters
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Renderers
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Electricians
•
Paint suppliers
Let us look over your decorating website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Painters
We value transparency above everything else - so if you have a question, just ask!
Decorating jobs can be small. Is SEO worth it?
Yes, because volume and bigger jobs both add up. Domestic work comes in steadily and SEO keeps it flowing, while commercial contracts and exterior work are higher-value, less-contested searches that really pay. One commercial job alone can cover the work many times over.
Should commercial and exterior work have their own pages?
Yes. They're separate searches, worth more per job, and far less competitive than the broad "painter and decorator" term. Giving commercial and exterior decorating their own pages is usually where the strongest returns come from.
It's a crowded trade. How do you make SEO work?
By targeting the searches your rivals ignore. The generic term is busy, but commercial, exterior, specific finishes and "near me" searches are lighter and higher intent. We build there first to get enquiries moving, then push on the broader terms as your authority grows.