★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
Outdoor Structures
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
Driveways
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
Builder
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
Landscaping
Why is SEO so good for steel and metalwork companies
Steel and metalwork orders run from £2,000 small bespoke residential pieces up to several million pounds on structural fabrication packages. Buyers are varied: builders, developers, architects, homeowners. Most fabricators rely on trade contacts and word of mouth. Organic Google search for "steel fabricator [region]" plus the architectural and project-type terms is reachable and delivers a diverse mix of enquiries that keep both the bespoke and structural workshops productive.
▮ = Clicks
Why choose us to do SEO for your steel and metalwork business
If your steel and metalwork business is leaning too heavily on referrals, Checkatrade or paid ads, SEO gives you a third lead source that compounds month after month. We build it on one monthly fee, with no upsells. Charlie and Patrick run every account directly, in a WhatsApp group from day one. Our entire agency is built around SEO for Trades, with a 60-Day Foundation Guarantee on the early work.
Our process for SEO for steel and metalwork companies
01 Keyword Research
We use Semrush to find the exact search terms your customers type into Google in your local area. We focus on terms with real demand and a realistic chance of ranking, so the work we do shows up in the searches that actually bring in enquiries.
02 Website Build
A brand-new website is included as standard. No templates, no shortcuts. We build it from scratch on Wix Studio around your business and your customers. Fast loading, mobile-friendly, with clear ways for visitors to call, message, or book you.
03 GBP Optimisation
Your Google Business Profile is the listing in Google Maps and the local '3 pack' at the top of search results. For most trades businesses, it's the single biggest source of phone calls. We set it up properly, optimise it, and keep it updated.
04 Local SEO
Every page on your website has one job, to rank for a specific local search term. Service pages, location pages, and monthly blog posts each target different searches in your area, so you appear wherever your customers are looking on Google.
05 Link Building
We build links from other reputable websites pointing back to yours every month. Google treats those links as votes of confidence, so the more good sites that link to you, the higher you rank. We don't buy cheap links, we earn them properly.
06 Reporting
Plain English monthly reports showing what we did, your current rankings, and where the enquiries are coming from. Google Search Console screenshots, no confusing charts. You also get a WhatsApp group with both founders to ask questions any time.
Let us look over your steel and metalwork website
Curious which steel and metalwork companies are pulling in the local enquiries on Google? Request a free competitor gap review. We'll analyse your site, your Google Business Profile and the top-ranking competitors in your area, then walk you through the fastest SEO wins for the next 90 days. No obligation, no slide deck full of jargon.
Frequently asked questions about SEO for Steel and Metalwork Companies
We value transparency above everything else - so if you have a question, just ask!
Why does SEO work so well for steel and metalwork companies?
Steel and metalwork fabrication serves builders, architects, developers and homeowners on premium projects. The buyers all Google for local specialists who can deliver the spec and quality required. Ranking for the project-type and architectural-led terms ("architectural metalwork", "steel fabricator [town]") puts your business in front of those buyers exactly when they need to source.
What's included in your monthly SEO service?
Brand new website build, technical SEO, Google Business Profile optimisation, monthly content, monthly link building, keyword research, ongoing conversion improvements, plain English reporting and direct WhatsApp access to the founders. One monthly fee, no upsells.
Do you guarantee results for steel and metalwork companies SEO?
Three guarantees. The 60-Day Foundation Guarantee covers the build phase: site live, Google Business Profile ranking, directories sorted. The 120-Day First Enquiry Guarantee means your first qualified lead lands within four months or you stop paying. And our 12-Month ROI Guarantee applies to selected contracts.
Are we tied in for years?
We work on a 12-month minimum term to give the SEO enough time to compound and pay for itself. After that it rolls month to month with 30 days' notice. Most clients stay because the leads keep coming, not because they're stuck.
How is SEO different from Google Ads?
Ads stop the second you stop paying. SEO compounds: a page that ranks in month three is still ranking and producing enquiries in year three. SEO is also cheaper per enquiry once it's working, because you're not paying for every click. The trade-off is that SEO takes longer to get going.