100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for steel and metalwork companies
Buyers - builders needing beams, homeowners wanting a bespoke staircase, businesses sourcing fabrication - search for the specific work when they have a requirement, not off a social ad. Competition for the niche terms is light and many fabricators have weak websites, so ranking is achievable.
Qualified intent
Buyers search the specific work when they have a requirement.
Two markets
Structural trade work and bespoke architectural metalwork.
Niche, light competition
The specific terms are far less contested than broad ones.
The steel and metalwork searches your customers are typing
Demand splits between structural work - steel beams, RSJs, fabrication for builders - and higher-value architectural and bespoke metalwork like staircases, balustrades and gates. We map both, since the structural and the bespoke jobs carry very different searches and buyers.
🔎︎
structural steel
🔎︎
steel fabrication
🔎︎
steel beams
🔎︎
architectural metalwork
🔎︎
bespoke balustrades
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a steel and metalwork business
Steel and metalwork pays through steady structural orders plus the higher-value bespoke and architectural work SEO surfaces, and trade buyers who find you in search are qualified. Use the calculator to estimate the return for your average job value and county.
What our SEO process for steel & metalwork companies actually includes
It starts with keyword research, mapping the specific work buyers search for - structural steel, RSJs, fabrication, architectural metalwork - rather than a generic term. If your site isn't built to win those trade and bespoke enquiries, we rebuild it to rank and convert, included at no extra charge. We optimise your Google Business Profile and target the areas and trade buyers you work with through local SEO. We build authority through link swaps with non-competing firms like builders and structural engineers, never direct competitors, and report monthly on what's ranking and what's turning into orders.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for steel and metalwork companies
We build links mainly through swaps with non-competing firms in your supply chain - builders, architects, structural engineers, fabricators and trade suppliers, never direct competitors. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
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Builders
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Architects
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Structural engineers
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Fabricators
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Construction firms
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Welders
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Staircase fitters
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Glaziers
•
Steel suppliers
Let us look over your steel and metalwork website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Steel & Metalwork Companies
We value transparency above everything else - so if you have a question, just ask!
A lot of our work is trade and B2B. Does SEO still help?
Yes, B2B is one of the best fits for SEO. When a builder needs steel beams or a business needs fabrication, someone searches for the specific service and shortlists suppliers. Ranking for those exact terms puts you in front of qualified buyers when they're sourcing, which is worth far more than chasing them with ads.
Should structural and bespoke metalwork have their own pages?
Yes. Steel beams and RSJs are a different search and a different buyer to bespoke staircases or balustrades. A single page can't rank well for both, so we split them, which lets you appear for the high-value architectural work as well as the steady structural orders.
Our market is broad. What should we target?
The specific services you offer, not "metalwork". Buyers search by the exact product - structural steel, RSJs, balustrades, gates, fabrication - so we map your capabilities to the terms they use. Targeting the precise services is where the qualified enquiries come from, and they're far less contested than broad terms.