100+
trades business grown
5.0★
Google & Trustpilot rating
2
founders run every account
UK-wide
Cheshire-based, serving everywhere
Why SEO works for thatched roofers
Thatch repair isn't a visual product, so it's poorly suited to social ads, and SEO works precisely because it doesn't need them. The audience is tiny, so outbound wastes spend on people who'll never need a thatcher, while search reaches the few who are looking - and few thatchers do any real SEO.
No ads needed
Thatch repair isn't a visual product, so it doesn't need ads, just rankings.
Right audience
The audience is tiny, so social ads waste spend on the wrong people.
Wide open
Almost no thatchers do real SEO, so the space is there to own.
The thatching searches your customers are typing
Most thatch volume is informational, which is blog territory. The searches that bring jobs are narrower - thatch roof repairs, maintenance and re-thatching - often by region, since specialists are scarce. We target those on your pages and use the questions for blogs.
🔎︎
thatch roof repairs
🔎︎
thatch roof maintenance
🔎︎
re-thatching
🔎︎
ridge re-thatch
🔎︎
thatch roof cost
What ranking is worth to a thatched roofing business
A re-thatch is a major job, and with so few specialists nationally a single extra one is a serious return. Use the calculator to estimate the return for your average job value and county.
How we build links for thatched roofers
We build links mainly through swaps with specialist trades in your region - heritage builders, chimney specialists, lime plasterers, conservation joiners and thatch suppliers, never rival thatchers. In a niche this scarce, a handful of relevant links go a long way.
Trades we might swap links with
•
Conservation joiners
•
Heritage builders
•
Chimney specialists
•
Lime plasterers
•
Listed-building specialists
•
Thatch suppliers
Let us look over your thatching website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
We value transparency above everything else - so if you have a question, just ask!
There's barely any search volume for thatching. Is SEO worth it?
Yes, and the low volume is the point. There are very few qualified thatchers and almost no competition for the terms, so ranking is cheap and you dominate. With re-thatches being major jobs, a single extra one pays for the work many times over, and buyers often search across a whole region because specialists are so scarce.
Should we target a wider area than most trades?
Usually yes. Thatched properties cluster in particular counties and villages, and owners will travel for a qualified thatcher because there are so few. We target the areas where thatch actually sits, often across a broader region than a typical local trade would.
Is SEO better than Facebook ads for a thatcher?
Far better. The audience is tiny, so social ads mostly reach people who'll never need a thatcher, wasting the spend. Search is the opposite: it reaches the few owners actively looking, and because thatch repair isn't a visual product, you don't need ads at all, just to rank when someone searches.