100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for thatched roofers
Thatch repair isn't a visual product, so it's poorly suited to social ads, and SEO works precisely because it doesn't need them. The audience is tiny, so outbound wastes spend on people who'll never need a thatcher, while search reaches the few who are looking - and few thatchers do any real SEO.
No ads needed
Thatch repair isn't a visual product, so it doesn't need ads, just rankings.
Right audience
The audience is tiny, so social ads waste spend on the wrong people.
Wide open
Almost no thatchers do real SEO, so the space is there to own.
The thatching searches your customers are typing
Most thatch volume is informational, which is blog territory. The searches that bring jobs are narrower - thatch roof repairs, maintenance and re-thatching - often by region, since specialists are scarce. We target those on your pages and use the questions for blogs.
🔎︎
thatch roof repairs
🔎︎
thatch roof maintenance
🔎︎
re-thatching
🔎︎
ridge re-thatch
🔎︎
thatch roof cost
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a thatched roofing business
A re-thatch is a major job, and with so few specialists nationally a single extra one is a serious return. Use the calculator to estimate the return for your average job value and county.
What our SEO process for thatched roofers actually includes
It starts with keyword research, targeting the job-bringing terms - thatch repairs, re-thatching, ridge work - often across a whole region, since thatched properties cluster and specialists are scarce. If your site isn't built to rank and convert, we rebuild it, included at no extra charge. We optimise your Google Business Profile and target the areas where thatch actually sits through local SEO. We build authority through link swaps with non-competing specialists like heritage builders and lime plasterers, never rival thatchers, and report monthly on what's ranking and what's turning into work.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for thatched roofers
We build links mainly through swaps with specialist trades in your region - heritage builders, chimney specialists, lime plasterers, conservation joiners and thatch suppliers, never rival thatchers. In a niche this scarce, a handful of relevant links go a long way.
Local businesses we might swap links with
•
Heritage builders
•
Chimney specialists
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Lime plasterers
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Conservation joiners
•
Listed-building specialists
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Thatch suppliers
•
Stonemasons
•
Oak frame builders
•
Period property surveyors
Let us look over your thatching website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Thatched Roofers
We value transparency above everything else - so if you have a question, just ask!
There's barely any search volume for thatching. Is SEO worth it?
Yes, and the low volume is the point. There are very few qualified thatchers and almost no competition for the terms, so ranking is cheap and you dominate. With re-thatches being major jobs, a single extra one pays for the work many times over, and buyers often search across a whole region because specialists are so scarce.
Should we target a wider area than most trades?
Usually yes. Thatched properties cluster in particular counties and villages, and owners will travel for a qualified thatcher because there are so few. We target the areas where thatch actually sits, often across a broader region than a typical local trade would.
Is SEO better than Facebook ads for a thatcher?
Far better. The audience is tiny, so social ads mostly reach people who'll never need a thatcher, wasting the spend. Search is the opposite: it reaches the few owners actively looking, and because thatch repair isn't a visual product, you don't need ads at all, just to rank when someone searches.