100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for builders
An extension or renovation is one of the biggest spends a homeowner makes, so they research, read reviews and shortlist firms on Google when they're serious, not off a social ad. The broad "builder" term is crowded, so the win is the specific extension, renovation and conversion searches where intent is highest.
Big-ticket payback
One extra extension a month is a strong return, two or three transforms the year.
Win the specifics
Extensions and renovations beat the vague "builder" term on intent.
Portfolio sells
Strong galleries and reviews are what win the shortlist.
The building searches your customers are typing
"Builder" is broad and means anything, so the money is in the specific searches behind it - house extensions, renovations, loft conversions, garage conversions - usually with the town added. We target those as their own pages, where the intent and the value sit.
🔎︎
builder near me
🔎︎
house extension
🔎︎
home renovation
🔎︎
loft conversion
🔎︎
garage conversion
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a building business
Building is high-ticket - extensions and renovations run well into five figures - so a single extra job a month is a strong return and two or three transforms the year. Use the calculator to estimate the return for your average job value and county.
What our SEO process for builders actually includes
It starts with keyword research, getting past the vague "builder" term to the specific, high-value searches - house extensions, renovations, loft and garage conversions - where the intent and the money sit. If your site isn't built to rank and show your work, we rebuild it, included at no extra charge. We optimise your Google Business Profile so you show in the map pack, and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like architects and structural engineers, never rival builders, and report every month on what's ranking and what's turning into jobs.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for builders
We build links mainly through local swaps with non-competing trades - architects, structural engineers, kitchen and bathroom fitters, electricians and plumbers, never rival builders. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
•
Architects
•
Structural engineers
•
Kitchen fitters
•
Bathroom fitters
•
Electricians
•
Plumbers
•
Plasterers
•
Roofers
•
Groundworks
Let us look over your building website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Builders
We value transparency above everything else - so if you have a question, just ask!
"Builder" is such a broad search. What should we actually target?
The specific jobs behind it. "Builder [town]" is vague and crowded, but house extensions, renovations, loft and garage conversions are clear, high-intent searches worth far more per job. We target those as their own pages, where the enquiries and the value are, then build toward the broader term.
Building is competitive locally. How do you compete?
By winning the specific, higher-intent searches your rivals ignore and leaning on your portfolio. Extensions, renovations and conversions are lighter than the generic "builder" term and convert harder. We build there first to get enquiries moving, then push on the broad searches as your authority grows.
How do we compete with bigger building firms?
On the local project searches they don't optimise for. Bigger firms lean on reputation and repeat clients, leaving the specific extension, renovation and conversion terms open. We win those, where homeowners want a local builder with a real portfolio and reviews, not a faceless name.