100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for flooring contractors
Flooring is a planned purchase, so people search by the exact product they want on Google when they're ready to buy, not off a social feed. The product-specific and commercial terms are lighter than the broad "flooring" term, so there's room to own them.
Planned, product-led intent
People search the exact floor they want when ready to buy.
Split by product
LVT, resin and commercial are worth their own pages.
Bigger jobs too
Commercial and resin contracts pay more and are less contested.
The flooring searches your customers are typing
Flooring splits by product and setting - LVT, laminate, hardwood, carpet, plus resin and commercial flooring - usually with the town added. The commercial and resin terms pay most and are less contested, so we target each product as its own page rather than one catch-all.
🔎︎
flooring contractors
🔎︎
lvt flooring
🔎︎
commercial flooring
🔎︎
resin flooring
🔎︎
hardwood flooring
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a flooring business
Flooring pays through steady domestic fits plus the higher-value commercial and resin contracts SEO surfaces. Use the calculator to estimate the return for your average job value and county.
What our SEO process for flooring contractors actually includes
It starts with keyword research, splitting the demand by product and setting - LVT, laminate, hardwood, resin, plus commercial flooring - because each is a separate search. If your site isn't built to rank those and convert, we rebuild it, included at no extra charge. We optimise your Google Business Profile so you show in the map pack, and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like kitchen fitters and builders, never rival flooring firms, and report monthly on what's ranking and what's turning into jobs.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for flooring contractors
We build links mainly through local swaps with non-competing trades - kitchen and bathroom fitters, builders, carpenters, decorators and flooring suppliers, never rival flooring firms. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
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Kitchen fitters
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Bathroom fitters
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Builders
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Carpenters
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Decorators
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Tilers
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Shop fitters
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Plasterers
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Flooring suppliers
Let us look over your flooring website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Flooring Contractors
We value transparency above everything else - so if you have a question, just ask!
Should each flooring type have its own page?
Yes. LVT, laminate, hardwood, carpet and resin are separate searches with their own intent, and a single "flooring" page can't rank for all of them. Splitting by product, plus a commercial page, is usually where the strongest returns come from.
Should we target commercial work too?
Yes, that's where the bigger money is. Commercial and resin flooring contracts are higher value and far less contested than domestic, yet many contractors only chase one. We map the commercial terms alongside the domestic product searches, so you appear for the more profitable jobs.
Flooring is competitive. How do you make SEO work?
By targeting the product and commercial searches your rivals ignore. The generic "flooring [town]" term is busy, but LVT, resin, commercial and specific-product searches are lighter and higher intent. We build there first to get enquiries moving, then push on the broader terms.