SEO for Flooring Companies
★ ★ ★ ★ ★ RATED 5.0 ON GOOGLE AND TRUSTPILOT
We do SEO for flooring companies who want more of the bigger fits and commercial work. We get you ranking on Google, Google Maps and AI search for the floors you fit, in the areas you actually cover.
Free search report for the jobs you want
Who's searching for that work in your area, and why your competitors are showing up for it instead of you. No charge, no obligation.
🏆 SEO Agency of The Year 2026 - British Agency Awards
2026
SEO AGENCY OF THE YEAR
5.0★
GOOGLE & TRUSTPILOT RATING
£1.8M+
GENERATED FOR OUR CLIENTS
UK-based
ALL WORK DONE IN BRITAIN
What our clients say
Rated 5.0 on Google and Trustpilot. Read all our reviews here.
"They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had."
Mark Noble
"They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months."
Pete Murphy
"Excellent company, friendly, professional, great value. If you want your business to grow, these are the guys."
Mike Noden
"Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners."
Jacob Bradbury
SEO results from one of our flooring clients
Carpet Fitter SEO Case Study
From one or two enquiries a month to nine, on average
A carpet fitting company that got one or two enquiries a month from its website. We gave each service and town its own page, wrote the how-to guides their customers actually search for, and ran Google Ads alongside. Since June the website has averaged nine enquiries a month.
9
enquiries a month on average
16
enquiries in its best month
258
clicks from a single how-to guide
An award winning SEO agency for trades businesses
We're Charlie and Patrick. We do the research, build the pages and chase the links ourselves, so the person working on your rankings is the person you message when you've got a question.
✔ No account managers
✔ WhatsApp access to both of us
✔ Search Console screenshots every month
✔ Month to month, no long tie in
✔ UK trade and construction specialists
Where your flooring links come from
Once your pages are built properly, links from other websites are what push them up the rankings. For a flooring company, the best ones come from home and interiors sites, the manufacturers and wholesalers you already buy from, and local press.
Press and journalist requests
Journalists ask for expert comment every day. We write the replies with you, and the article links back to your site.
Sites that already rank
We find blogs and sites that already get traffic for your kind of work, check them in Semrush so they're not link farms, and get you featured.
Suppliers and partners
Merchants, manufacturers and firms you already work with often list who they work with. We chase those links so you don't have to.
UK directories
We list you on 50+ UK directories, with the same name, address and phone number everywhere, so Google trusts where you are.
Your competitors' links
We look at where the firms above you get their links, and go after the ones you're missing.
Non-competing local firms
Businesses that do different work in the same area, linking to each other. Never a direct rival.
Where flooring links tend to come from
Home and interiors magazines
Interior design blogs
Flooring manufacturers
Flooring wholesalers
Local news sites
Kitchen fitters and builders
Every site is checked before it goes anywhere near linking to your site.
Why SEO works for flooring companies
Flooring is a planned purchase, and people search for the exact floor they want when they're ready to buy. The general flooring search is busy, but the searches for specific products and commercial work are much quieter, so there's room to own them.
Product-led searches
People search for the exact floor they want when ready to buy.
Split by product
LVT, wood and commercial are worth their own pages.
Bigger jobs too
Commercial contracts pay more and are less contested.
Flooring searches are split by product
Take Leeds. These are eight searches people make for flooring work, and only two of them are general flooring searches. The rest name the floor or the job, with the town on the end.
Only 680 of those 2,050 searches are general flooring searches. Laminate flooring alone gets 720 a month, more than flooring itself.
That's why we build a separate page for each floor you want more of, rather than one flooring page trying to rank for everything. Someone searching for LVT lands on your LVT page, with your LVT floors on it, not your homepage.
Keyword
Monthly searches in Leeds
flooring leeds
590
flooring fitters leeds
90
carpet fitters leeds
210
laminate flooring leeds
720
engineered wood flooring leeds
40
wood flooring leeds
140
herringbone flooring leeds
170
commercial flooring leeds
90
Monthly Total
2,050
UK monthly search volumes from Semrush, October 2026.
What our SEO for flooring companies includes
Every flooring company we work with gets the same five things. What changes is the floors, the areas and the work you want more of.
01 Keyword Research
We find what people in your area type in for the work you want, from LVT and engineered wood to commercial floors, and go after the searches that bring in real jobs rather than the biggest numbers.
02 A page for every service
A page each for the floors you fit and for commercial work, plus pages for finished jobs, so Google sees real work in real places. If your site can't do that, we can build you a new one.
03 Google Business Profile
Your listing in Google Maps, with photos of finished floors, the products you fit and the towns you cover. It's often the first thing people check before they ask for a quote.
04 Content
Blog posts answering what people ask before they buy, like whether LVT suits a kitchen or how engineered wood compares to solid. Each one links through to the service page it's about.
05 Reporting
Plain English updates with Search Console screenshots and a record of the enquiries that came in, so you can see which floors are pulling their weight.
Read more about our SEO for Trades →
Tell us about the flooring work you want more of
Your area and the jobs you'd happily take ten of tomorrow, whether that's LVT, engineered wood or commercial contracts. We'll come back with who's searching for that work near you and why your competitors are showing up above you.
Grosvenor House, 3 Chapel Street, Congleton, Cheshire, CW12 4AB
SEO for flooring companies: questions people ask
Should each flooring type have its own page?
Yes. LVT, laminate, engineered wood and carpet are separate searches with their own buyers, and one flooring page can't rank for all of them. Splitting by product, plus a commercial page, is usually where the strongest returns come from.
Should we target commercial work too?
Yes, if you want it, because that's usually where the bigger jobs are. Commercial flooring searches are far less contested than domestic ones, yet many companies only chase one. We cover both so you show up for the more profitable work.
Flooring is competitive. How do you make SEO work?
By going after the product and commercial searches your rivals ignore first. The general flooring search is busy, but specific products and commercial work are quieter and bring in people who know what they want. We build there first, then push on the broader terms.
Do we need photos of our own floors?
Yes, as many as you've got. Manufacturer photos look the same on every site. Your own finished floors show the quality of your fitting, and become project pages that show Google you work in the towns you say you cover.
How long does SEO take for a flooring company?
Rankings usually take a few months to build, depending on how competitive your area is and what shape your site's in when we start. Google starts showing you more before the phone rings, because impressions always come before clicks.
How much does SEO cost?
It depends on how competitive your trade and area are, and how much work your site needs. We'll give you a straight number once we've looked at your area. For a rough idea of what ranking could be worth to you, try the SEO ROI calculator on our website.
Am I tied into a contract?
No, it's month to month. We'd recommend giving it three months so you can see the effect properly.