SEO for Carpenters
★ ★ ★ ★ ★ RATED 5.0 ON GOOGLE AND TRUSTPILOT
We do SEO for carpenters and joiners who want more bespoke work, not more small odd jobs. We get you ranking on Google, Google Maps and AI search for fitted wardrobes, staircases and joinery, in the areas you actually cover.
Free search report for the jobs you want
Who's searching for that work in your area, and why your competitors are showing up for it instead of you. No charge, no obligation.
🏆 SEO Agency of The Year 2026 - British Agency Awards
2026
SEO AGENCY OF THE YEAR
5.0★
GOOGLE & TRUSTPILOT RATING
£1.8M+
GENERATED FOR OUR CLIENTS
UK-based
ALL WORK DONE IN BRITAIN
What our clients say
Rated 5.0 on Google and Trustpilot. Read all our reviews here.
"They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had."
Mark Noble
"They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months."
Pete Murphy
"Excellent company, friendly, professional, great value. If you want your business to grow, these are the guys."
Mike Noden
"Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners."
Jacob Bradbury
SEO results for a bespoke build company
Bespoke Build SEO Case Study
49 website enquiries from January to May
A bespoke build company in Berkshire. Alongside a page for each service and town, we wrote articles answering what homeowners ask about timber frame builds, like whether they need foundations or planning permission. Those articles now bring in hundreds of clicks and feed the service pages that turn into enquiries.
49
website enquiries since May
414
clicks from four timber frame articles
43 to 417
organic clicks a month
An award winning SEO agency for trades businesses
We're Charlie and Patrick. We do the research, build the pages and chase the links ourselves, so the person working on your rankings is the person you message when you've got a question.
✔ No account managers
✔ WhatsApp access to both of us
✔ Search Console screenshots every month
✔ Month to month, no long tie in
✔ UK trade and construction specialists
Where your joinery links come from
Once your pages are built properly, links from other websites are what push them up the rankings. For a carpenter, the best ones come from home and interiors sites, the timber merchants and suppliers you already buy from, and local press.
Press and journalist requests
Journalists ask for expert comment every day. We write the replies with you, and the article links back to your site.
Sites that already rank
We find blogs and sites that already get traffic for your kind of work, check them in Semrush so they're not link farms, and get you featured.
Suppliers and partners
Merchants, manufacturers and firms you already work with often list who they work with. We chase those links so you don't have to.
UK directories
We list you on 50+ UK directories, with the same name, address and phone number everywhere, so Google trusts where you are.
Your competitors' links
We look at where the firms above you get their links, and go after the ones you're missing.
Non-competing local firms
Businesses that do different work in the same area, linking to each other. Never a direct rival.
Where carpentry links tend to come from
Home and interiors magazines
Interior design blogs
Timber merchants
Hardware and ironmongery suppliers
Local news sites
Builders and kitchen fitters
Every site is checked before it goes anywhere near linking to your site.
Why SEO works for carpenters and joiners
Bespoke carpentry is a considered, made-to-order purchase, so people search and compare work on Google when they're planning it. The searches for fitted wardrobes, staircases and joinery are clearer about what people want than the general carpenter search, and far less contested, so there's room to own them.
Made-to-order intent
People plan bespoke work and compare on Google when they mean it.
Bespoke pays
Wardrobes, staircases and joinery are worth their own pages.
Light competition
The bespoke searches are far less contested than carpenter.
Your customers rarely search for a carpenter
Take Leicester. These are eight searches people make for the work a carpenter does, and only two of them are for a carpenter or joiner by name. The rest are the job they want done, with the town on the end.
Fitted wardrobes get 590 searches a month in Leicester, more than carpenter and joiner put together.
That's why we build a separate page for each job you want more of, rather than one carpentry page trying to rank for everything. Someone searching for fitted wardrobes lands on your fitted wardrobes page, with your wardrobes on it, not your homepage.
Keyword
Monthly searches in Leicester
carpenter leicester
320
joiners leicester
90
fitted wardrobes leicester
590
alcove cupboards leicester
20
staircases leicester
50
bespoke furniture leicester
30
built in storage leicester
10
door fitting leicester
40
Monthly Total
1,150
UK monthly search volumes from Semrush, October 2026.
What our SEO for carpenters and joiners includes
Every carpentry and joinery business we work with gets the same five things. What changes is the jobs, the areas and the work you want more of.
01 Keyword Research
We find what people in your area type in for the work you want, from fitted wardrobes and alcove units to staircases, and go after the searches that bring in real jobs rather than the biggest numbers.
02 A page for every service
A page each for fitted wardrobes, staircases, bespoke furniture or whatever you want more of, plus a page for each finished job, so Google sees real work in real places. If your site can't do that, we can build you a new one.
03 Google Business Profile
Your listing in Google Maps, with photos of your work, the services you offer and the towns you cover. For bespoke work, the photos on it do a lot of the selling.
04 Content
Blog posts answering what people ask before they commission a piece, like how long fitted wardrobes take to make or which wood suits a staircase. Each one links through to the service page it's about.
05 Reporting
Plain English updates with Search Console screenshots and a record of the enquiries that came in, so you can see which jobs are pulling their weight.
Read more about our SEO for Trades →
Tell us about the carpentry work you want more of
Your area and the jobs you'd happily take ten of tomorrow, whether that's fitted wardrobes, staircases or bespoke furniture. We'll come back with who's searching for that work near you and why your competitors are showing up above you.
Grosvenor House, 3 Chapel Street, Congleton, Cheshire, CW12 4AB
SEO for carpenters: questions people ask
Should bespoke work like wardrobes and staircases have their own pages?
Yes. They're separate searches with their own buyers, worth more per job and far less contested than the general carpenter search. Giving fitted wardrobes, staircases and bespoke joinery their own pages is usually where the strongest returns come from.
"Carpenter" feels broad. What should we target?
The specific jobs behind it. The general carpenter search covers everything, but fitted wardrobes, staircases and bespoke joinery are clear searches from people who know what they want. We target those first, then build towards the broader term.
Is SEO better than social media for bespoke carpentry?
They do different jobs. Social shows your work to people who aren't necessarily buying, while search reaches people looking for a carpenter or fitted wardrobes right now. Your portfolio still sells the job, but SEO puts it in front of people at the moment they're searching.
Do we need photos of our own work?
Yes, as many as you've got. For bespoke work, photos are what people judge you on. Finished jobs also become project pages, which show Google you really work in the towns you say you cover.
How long does SEO take for a carpentry business?
Rankings usually take a few months to build, depending on how competitive your area is and what shape your site's in when we start. Google starts showing you more before the phone rings, because impressions always come before clicks.
How much does SEO cost?
It depends on how competitive your trade and area are, and how much work your site needs. We'll give you a straight number once we've looked at your area. For a rough idea of what ranking could be worth to you, try the SEO ROI calculator on our website.
Am I tied into a contract?
No, it's month to month. We'd recommend giving it three months so you can see the effect properly.