100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for carpenters
Bespoke carpentry is a considered, made-to-order purchase, so people search and compare work on Google when they're planning it, not off a social ad. The bespoke terms - fitted wardrobes, staircases, joinery - are higher intent and far less contested than "carpenter", so there's room to own them.
Made-to-order intent
People plan bespoke work and compare on Google when they mean it.
Bespoke pays
Wardrobes, staircases and joinery are worth their own pages.
Light competition
The bespoke terms are higher intent and far less contested.
The carpentry searches your customers are typing
Carpentry covers general work plus higher-value bespoke jobs - fitted wardrobes, staircases, bespoke joinery, doors and decking - usually with the town added. The bespoke terms pay most and are less contested, so we target them as their own pages.
🔎︎
carpenter near me
🔎︎
bespoke joinery
🔎︎
fitted wardrobes
🔎︎
staircase fitting
🔎︎
carpentry services
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a carpentry business
Carpentry pays through steady general work plus the higher-value bespoke joinery, wardrobe and staircase jobs SEO surfaces. Use the calculator to estimate the return for your average job value and county.
What our SEO process for carpenters actually includes
It starts with keyword research, finding the terms your customers search - carpenter, bespoke joinery, fitted wardrobes, staircases - the higher-value bespoke jobs that are less contested. If your site isn't built to rank and show your work, we rebuild it, included at no extra charge. We optimise your Google Business Profile so you show in the map pack, and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like kitchen fitters and builders, never rival carpenters, and report monthly on what's ranking and what's coming in.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for carpenters
We build links mainly through local swaps with non-competing trades - kitchen and bathroom fitters, builders, painters and decorators, flooring fitters and timber suppliers, never rival carpenters. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
•
Kitchen fitters
•
Bathroom fitters
•
Builders
•
Painters & decorators
•
Flooring fitters
•
Plasterers
•
Electricians
•
Timber suppliers
•
Interior designers
Let us look over your carpentry website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Carpenters
We value transparency above everything else - so if you have a question, just ask!
Should bespoke work like wardrobes and staircases have their own pages?
Yes. They're distinct, higher-value searches with their own intent, and far less contested than the broad "carpenter" term. Giving fitted wardrobes, staircases and bespoke joinery their own pages is usually where the strongest returns come from on a carpentry site.
"Carpenter" feels broad. What should we target?
The specific, higher-value jobs behind it. "Carpenter [town]" is general, but fitted wardrobes, staircases, bespoke joinery and decking are clear, higher-intent searches worth more per job. We target those as their own pages, then build toward the broad term as your authority grows.
Is SEO better than social media for bespoke carpentry?
They do different jobs. Social shows your work to people who aren't necessarily buying, while search reaches people actively looking for a carpenter or a fitted wardrobe right now. Your portfolio still sells the job, but SEO is what puts it in front of buyers at the moment they're searching.