100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for cladding contractors
Cladding is a considered, often high-value job, and both homeowners and commercial buyers research and shortlist on Google when they're serious, not off a social ad. Competition for the system-specific and commercial terms is light, so there's room to own them.
Considered, high-value
Buyers research and shortlist on Google when they're serious.
Two markets
Domestic recladding and higher-value commercial contracts.
Light competition
System-specific and commercial terms are barely contested.
The cladding searches your customers are typing
Cladding splits by system and setting - timber, composite and metal cladding, render systems, rainscreen - across domestic and the higher-value commercial market. We map both, since commercial cladding terms pay most and are far less contested than domestic.
🔎︎
external cladding
🔎︎
composite cladding
🔎︎
render systems
🔎︎
rainscreen cladding
🔎︎
commercial cladding
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a cladding business
Cladding pays through domestic recladding and render plus the higher-value commercial contracts SEO surfaces, where one job can cover the work many times over. Use the calculator to estimate the return for your average job value and county.
What our SEO process for cladding contractors actually includes
It starts with keyword research, splitting the demand by system and setting - timber, composite, metal cladding, render, plus commercial work - because each is a separate search. If your site isn't built to rank those and convert, we rebuild it, included at no extra charge. We optimise your Google Business Profile so you show in the map pack, and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like builders and roofers, never rival cladding firms, and report monthly on what's ranking and what's coming in.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for cladding contractors
We build links mainly through local swaps with non-competing trades - builders, roofers, render and insulation firms, scaffolders and commercial fit-out firms, never rival cladding contractors. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
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Builders
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Roofers
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Insulation installers
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Renderers
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Scaffolders
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Commercial fit-out
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Window installers
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Architects
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Cladding suppliers
Let us look over your cladding website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Cladding Contractors
We value transparency above everything else - so if you have a question, just ask!
Should commercial work have its own pages?
Yes, that's where the bigger money is. Commercial cladding contracts are higher value and far less contested on Google than domestic, yet most contractors only chase one market. We map the commercial terms alongside the domestic searches, so you appear for the more profitable jobs as well.
Should each cladding system have its own page?
Yes. Timber, composite, metal and render are separate searches with separate intent, and a single "cladding" page can't rank for all of them. Giving each system and the commercial work their own pages is usually where the strongest returns come from.
It's a specialist trade. Can SEO still bring work?
Yes, and specialist is an advantage. The system-specific and commercial terms are lighter than broad ones and the buyers are higher intent, so ranking is achievable and the enquiries are qualified. We target the exact work you do, then build authority to push you up the bigger terms.