100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for roofers
Roof problems are urgent and often weather-driven - leaks, storm damage, slipped tiles - and those people search Google there and then. It's not a product you sell on a social ad, it just needs to rank when someone's roof is leaking and they're looking for a roofer.
Weather-driven intent
Storm damage and leaks send people straight to Google to find a roofer.
First gets the job
Urgent repair searches go to whoever ranks top in the area.
Re-roofs pay
Five-figure re-roofs and flat roofs are worth their own pages.
The roofing searches your customers are typing
Roofing splits into urgent repair searches - roof repair, leaking roof - and bigger planned work like re-roofing, flat roofs and leadwork. The repair terms convert fastest and the re-roofs pay most, so we target each as its own page.
🔎︎
roof repair
🔎︎
re-roofing
🔎︎
flat roof
🔎︎
roofer near me
🔎︎
emergency roofer
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a roofing business
Roofing pays through steady repairs plus the five-figure re-roofs SEO brings in, and a storm-damage lead that lands first usually wins. Use the calculator to estimate the return for your average job value and county.
What our SEO process for roofers actually includes
It starts with keyword research, finding the terms your customers use - roof repair, re-roofing, flat roofs - including the storm-driven searches that come in urgent. If your site isn't pulling in those jobs, we rebuild it to rank and convert, included at no extra charge. We optimise your Google Business Profile so you show in the map pack for "roofer near me", and target the surrounding towns with local SEO. We build authority through link swaps with non-competing trades like builders and guttering firms, never rival roofers, and report monthly so you can see what's ranking and what's bringing in work.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for roofers
We build links mainly through local swaps with non-competing trades - builders, guttering and fascia firms, chimney specialists, loft conversion firms and scaffolders, never rival roofers. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
•
Builders
•
Guttering & fascias
•
Chimney specialists
•
Loft conversions
•
Scaffolders
•
Window installers
•
Damp proofing
•
Insulation installers
•
Roofing suppliers
Let us look over your roofing website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Roofers
We value transparency above everything else - so if you have a question, just ask!
Much of my work is storm and repair call-outs. Does SEO suit that?
It suits it perfectly. After bad weather, people search "roof repair near me" or "emergency roofer" and call the first few results. Ranking top in your area means those urgent jobs come to you, and they convert fast because a leaking roof can't wait.
Should re-roofing and flat roofs have their own pages?
Yes. They're separate searches with separate intent, and they're the higher-value jobs. A single "roofing" page can't rank well for repairs, re-roofs and flat roofs at once, so we give the big-ticket terms their own pages, which is usually where the strongest returns come from.
Roofing is competitive locally. How do you compete?
By winning the searches your rivals ignore. The generic "roofer [town]" term is crowded, but flat roofs, leadwork, specific tile and slate work and emergency terms are lighter and higher intent. We build there first to get enquiries moving, then push on the broader terms.