★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
Outdoor Structures
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
Driveways
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
Builder
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
Landscaping
Why is SEO so good for roofers
Roofing is one of the largest local search categories, with average jobs running from £400 small repairs up to £25,000+ for full roof replacements and conversions. Demand is split between urgent calls and planned work, and both come through Google. Most roofers rely on Checkatrade, Bark and paid lead platforms, which steadily increase in cost. A site ranking organically for emergency and planned terms gives a roofing business a lead source that compounds rather than rising with every monthly invoice.
▮ = Clicks
Why choose us to do SEO for your roofing business
Plenty of agencies will rank you for vague terms that don't convert. We rank roofers for the searches that actually book jobs in your local area, because SEO for Trades is the only thing we do. Everything sits inside one monthly fee. You deal directly with the founders, Charlie and Patrick, in a WhatsApp group, no account managers, no middle layers. Our 120-Day First Enquiry Guarantee means you'll know exactly when the leads should be landing.
Our process for SEO for roofers
01 Keyword Research
We use Semrush to find the exact search terms your customers type into Google in your local area. We focus on terms with real demand and a realistic chance of ranking, so the work we do shows up in the searches that actually bring in enquiries.
02 Website Build
A brand-new website is included as standard. No templates, no shortcuts. We build it from scratch on Wix Studio around your business and your customers. Fast loading, mobile-friendly, with clear ways for visitors to call, message, or book you.
03 GBP Optimisation
Your Google Business Profile is the listing in Google Maps and the local '3 pack' at the top of search results. For most trades businesses, it's the single biggest source of phone calls. We set it up properly, optimise it, and keep it updated.
04 Local SEO
Every page on your website has one job, to rank for a specific local search term. Service pages, location pages, and monthly blog posts each target different searches in your area, so you appear wherever your customers are looking on Google.
05 Link Building
We build links from other reputable websites pointing back to yours every month. Google treats those links as votes of confidence, so the more good sites that link to you, the higher you rank. We don't buy cheap links, we earn them properly.
06 Reporting
Plain English monthly reports showing what we did, your current rankings, and where the enquiries are coming from. Google Search Console screenshots, no confusing charts. You also get a WhatsApp group with both founders to ask questions any time.
Let us look over your roofing website
Before we ask you to commit to anything, we'll show you what's possible. Request a free competitor gap review and we'll audit your site, your Google rankings and your top three local competitors, then send a tailored action plan for the next 90 days. No obligation, free of charge.
Frequently asked questions about SEO for Roofers
We value transparency above everything else - so if you have a question, just ask!
Why does SEO work so well for roofers?
Roofing splits between urgent (leaks, storm damage) and planned (replacement, new roofs). Both start on Google, both convert quickly. Ranking for "roofer near me" and the related local searches captures both types of demand, day in day out, without burning through the cost of Checkatrade leads or Google Ads.
Do I need a new website for this to work?
Usually yes. Most websites we audit weren't built to rank or convert. A brand new Wix Studio site is included as standard. Fast, mobile-friendly, built around your services and your local area, with clear ways for visitors to call, message or book you.
Do you guarantee results for roofers SEO?
Three guarantees. The 60-Day Foundation Guarantee covers the build phase: site live, Google Business Profile ranking, directories sorted. The 120-Day First Enquiry Guarantee means your first qualified lead lands within four months or you stop paying. And our 12-Month ROI Guarantee applies to selected contracts.
Who actually does the SEO work?
Charlie and Patrick, the founders. No account managers, no offshore subcontractors, no being passed around. You get both of us in a WhatsApp group from day one, and can ask us anything.
Are you based locally to me?
We're based in Congleton, Cheshire, but work with trades and construction businesses right across the UK, from York down to Southampton. The approach is the same wherever you are. We use Google data to understand your specific local market.