100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for plumbers
Plumbing demand is urgent and constant - leaks, no hot water, blocked drains - and those people go straight to Google, not a social feed. Whoever ranks first for emergency plumber in the area gets the call, so the top spots are worth real money.
Urgent intent
Leaks and no hot water send people straight to Google, ready to call.
First gets the call
Whoever ranks top for emergency work in the area wins the job.
Bigger jobs too
Boilers, bathrooms and repipes are higher value and planned.
The plumbing searches your customers are typing
Plumbing splits two ways: urgent searches like emergency plumber and burst pipe, and planned work like boiler and bathroom plumbing. The urgent terms convert fastest, so we target both, weighted to whatever pays best for you.
🔎︎
emergency plumber
🔎︎
boiler installation
🔎︎
bathroom plumbing
🔎︎
blocked drains
🔎︎
plumber near me
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a plumbing business
Plumbing pays through steady call-outs plus the bigger bathroom, boiler and repipe jobs SEO surfaces, and an emergency lead that lands first usually wins the job. Use the calculator to estimate the return for your average job value and county.
What our SEO process for plumbers actually includes
It starts with keyword research, pinning down the terms your customers actually search - emergency plumber, boiler installation, bathroom plumbing - the urgent ones that convert fastest. If your site isn't built to rank and bring in call-outs, we rebuild it, included at no extra charge. We optimise your Google Business Profile so you show in the map pack for "plumber near me", and target the surrounding towns through local SEO. We build authority through link swaps with non-competing local trades like bathroom fitters and electricians, never rival plumbers, and report every month so you can see what's ranking and what's turning into calls.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for plumbers
We build links mainly through local swaps with non-competing trades - bathroom and kitchen fitters, tilers, electricians, builders and heating engineers, never rival plumbers. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
•
Bathroom fitters
•
Kitchen fitters
•
Tilers
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Electricians
•
Builders
•
Heating engineers
•
Plasterers
•
Flooring fitters
•
Bathroom suppliers
Let us look over your plumbing website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Plumbers
We value transparency above everything else - so if you have a question, just ask!
A lot of my work is emergency call-outs. Does SEO help with that?
That's where it helps most. Someone with a burst pipe or no hot water searches "emergency plumber near me" and calls one of the first results, they don't scroll. Ranking top for the urgent terms in your area means those call-outs come to you, and they're the jobs that can't wait, so they convert fast.
Should we target boiler and bathroom work as well as repairs?
Yes, because that's where the bigger money is. Repairs keep the pipeline full, but boiler installs, bathroom plumbing and repipes are higher-value, planned searches with their own intent. We target both, usually leading with the urgent terms to get enquiries moving, then building the higher-value pages.
There are loads of plumbers near me. Can SEO still work?
Yes, by not fighting on one crowded term. "Plumber [town]" is competitive, but emergency, boiler, bathroom and drainage searches are lighter and higher intent, and there's steady volume across them. We win those first, then push on the broader terms as your authority grows.