100+
trades business grown
5.0★
Google & Trustpilot rating
£1.8M+
generated for our clients
UK-based
UK team for UK clients
Why SEO works for trades
Trades demand is high intent - people search Google when they need the job doing, not while scrolling social - so it reaches buyers at the moment they're ready. Most rivals still rely on word of mouth, leaflets and paid ads that stop the second you stop paying, leaving the organic searches open.
Trades only
Trades and construction is all we do, so we know how your buyers search.
High-intent demand
People search Google when they need the job, not while scrolling.
Open doors
Most rivals rely on leaflets and ads, leaving the organic terms open.
The searches your customers are typing
Your customers don't search "tradesman", they search your exact trade and service with their town added - emergency plumber, resin driveways, kitchen fitters, roof repair. We target the specific terms your buyers actually use, not a vague catch-all, because that's where the intent is.
🔎︎
emergency plumber
🔎︎
resin driveways
🔎︎
kitchen fitters
🔎︎
roof repair
🔎︎
house extensions
★ ★ ★ ★ ★
They pushed my business all year (and continue to do so), making it one of the most profitable years I've ever had.
Mark Noble
★ ★ ★ ★ ★
They have completely turned my business from not getting many enquiries, to getting a shed load in a matter of months.
Pete Murphy
★ ★ ★ ★ ★
Excellent company, friendly, professional , great value. If you want your business to grow, these are the guys.
Mike Noden
★ ★ ★ ★ ★
Charlie and Patrick have worked with me for over a year now. The results are astonishing and we have gained long term partners.
Jacob Bradbury
What ranking is worth to a trades business
It depends on your trade and job value - a single extra extension or driveway is a strong return, while volume trades pay through steady enquiries. Use the calculator to estimate the return for your average job value and county.
What our SEO process for tradesmen actually includes
It starts with keyword research, finding the exact terms your customers search for your trade and service, with their town added, not a vague catch-all. If your website isn't built to rank and convert, we rebuild it, included at no extra charge. We optimise your Google Business Profile so you show in the local map pack, and target the surrounding towns through local SEO. We build authority through link swaps with non-competing local trades - a plumber with a kitchen fitter, a landscaper with a fencing firm - never a direct rival, and report every month so you can see what's ranking and what's turning into enquiries.
01 Keyword research
02 New website (included)
03 Google profile optimisation
04 Local SEO
05 Link building
06 Reporting
How we build links for trades businesses
We build links mainly through local swaps with non-competing trades in your area - a plumber swaps with a kitchen fitter, a landscaper with a fencing firm, never a direct rival. Each sits on a page that ranks, which is what passes authority.
Local businesses we might swap links with
•
Plumbers
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Electricians
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Builders
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Roofers
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Landscapers
•
Driveways
•
Kitchen fitters
•
Bathroom fitters
•
Carpenters
Let us look over your trade website
Request a free competitor gap review. We'll audit your site, your Google rankings and your top three local competitors, then send a tailored 90-day action plan. No obligation, free of charge.
FAQs about SEO for Tradesmen
We value transparency above everything else - so if you have a question, just ask!
Do you only work with trades?
Yes, trades and construction businesses are all we do. That's the point - we already know how your customers search, which terms carry the intent, how the link swaps work between non-competing trades, and what a trades website needs to convert. A generalist agency learns that on your budget; we don't have to.
My trade is competitive locally. Can SEO still work?
Yes, by not fighting on the one crowded term. Every trade has specific, higher-intent searches - materials, services, emergency and "near me" terms - that are lighter than the generic keyword and convert harder. We build there first to get enquiries moving, then push on the broader terms as your authority grows.
What do I actually get?
A new website built to rank and convert, a keyword and page plan for your trade, link building through local trade swaps, your Google Business Profile sorted and ongoing content. It's founder-led, so you deal with us directly, and you start with a free competitor gap review, so you see the plan before committing.